Saturday, June 27, 2009

Search Engine Optimization policy - Three policies to Help You good position the Search Engine Rankings

Search engine optimization is perhaps the most important feature of website development. No matter how much you pay for a fantastic looking site, you can still have no visitors for it if you do not address the basic requirements of search engines. You can, of course, find visitors by paying to advertise on other websites, but this is an ongoing rate and as soon as you stop paying, the visitors stop coming.

Here a lot of different aspects to search engine optimization, but the following three policies will catch you off to a best start and save you a lot of time and money.

1 - Find it right from the start

If you build a website 1st and then try to deal with search engine optimization, you will face an uphill fight. This happens to lots of people because they often have not even heard of SEO until after they have built a site and found that no-one is visiting it. The most important thing you can do when developing a new site is to make in your SEO right from the start.

To be successful online, your website should be designed right from the begin with search engines in mind. This will rule the whole constitution of your site, the names and keywords you utilize for pages, the file names and alt text you select for images, the subjects you decide to cover on your site and even the whole theme of your website. Putting these things right afterwards is sometimes impossible, particularly if your site is not small.

There is one option open to you if you get that you have a site which you are happy with, apart from the fact that you have no visitors. In this condition it can be good to set up a new well optimized site which attracts lots of visitors and funnels them direct to your old site to deal with sales, etc.

2 - Study from Your Competition

When you know what keywords are most important for your website, check out which other sites are in the top ten positions for these phrases now. You need to analyze these sites carefully, because whatever they are doing is what you want to be doing too.

A best SEO tool will help you analyze your competing websites fast and easily, covering all the different aspects of your competitors, such as who is linking to them, what keywords they use on each page, keyword density, etc. A big part of why the other sites are at the top of the search engine results pages will be the sites who have added links to them. You require being able to fast assess all of these links and pick out the ones that are doing the most best in terms of adding Page rank, and mark those to find links for your own site.

3 - Automate as Much As You Can

The problem with SEO is that so much of it is a time consuming business. There are lots of separate jobs that each requires careful research and then many repeated actions on your part. I am thinking of keyword research and analysis, submission to directories, seeking link exchange partners, article submission, etc.

If you were to do all of these things yourself, it would take you forever just to deal with one website. The only way to build SEO tasks sensible is to automate as many of them as you can, using shortcuts wherever possible. This is what SEO tools are designed to do. You can find specialist packages and services to deal with link building, or directory submission, but a best SEO software package will deal with all of these together, making your SEO efforts much easier to manage and co-ordinate.

Tuesday, April 7, 2009

Black Hat

A black hat is the bad character or bad guy, particularly in a western movie in which such a character would put on a black hat in contrast to the hero's white hat. The phrase is frequently used figuratively, particularly in computing jargon, where it refers to a hacker that breaks into networks or computers, or creates computer viruses.

Black Hat Hacker

Black Hat Hackers are hackers who specialize in illegal incursion. They may use computers to hit systems for earnings, for fun, or for political motivations or as a part of a social cause. Such incursion often involves modification and obliteration of data, and is done without approval and hence they should not be confused with ethical hackers.

Monday, March 2, 2009

Web Spider

A Web spider is a computer program that browses the WWW in a disciplined, automated manner. Other terms for Web spiders are ants, regular indexers, bots, and worms[1] or Web spider, Web robot, or—especially in the FOAF community.

This method is called Web crawling. Many sites, in particular search engines, use spidering as a means of offering up-to-date data. Web spiders are mostly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to offer fast searches. Spiders can also be used for automating repairs tasks on a Web site, such as checking links or validating HTML code. Also, spiders can be used to gather specific types of information from Website pages, such as harvesting e-mail addresses.

A Website crawler is one type of software agent. In general, it starts with a list of URLs to visit, called the seeds. As the spider visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, called the crawl frontier. URLs from the frontier are recursively visited according to a set of policies.

Tuesday, February 24, 2009

(CMS) Content Management System

A content management system is a computer application used to build, change, manage, search and issue different kinds of digital media and electronic text. Content management systems are frequently used for storing, controlling, versioning, and publishing industry-specific certification such as news articles, operators' manuals, technical manuals, sales guides, and marketing brochures. The content managed may include image media, computer files, video files, audio files, electronic documents, and Web content. There are various nomenclatures known in this area and these are Web Content Management System, Digital Records Management, Digital Asset Management and Electronic Content Management System and so on. Based on Requirements, these are the concepts used and leveraged. The bottom line is Managing Content and publishing with also workflow if necessary with all Content Management capabilities.

A content management system may maintain the following features:

* Separation of content's semantic layer from its layout (For example, the CMS may automatically set the color, fonts, or emphasis of text.).

* The ability to assign roles and responsibilities to different content categories or types.

* Identification of all key users and their content management roles.

* definition of workflow tasks for collaborative creation, often coupled with event messaging so that content managers are alerted to changes in content.

* The ability to capture content (e.g. scanning).

* The ability to publish the content to a repository to support access to the content (Increasingly, the repository is an inherent part of the system, and incorporates enterprise search and retrieval.).

* The ability to track and manage multiple versions of a single instance of content.

Tuesday, February 10, 2009

Website styles

Static website

A static website is one that has web pages stored on the web server in the equal form as the visitor will view them. It is mostly coded in Hyper-text Markup Language.

A Static website is also called a model website, a 6-page website or a Brochure website because it just presents pre-defined info to the visitor. It may include info about a company and its products and services via Flash animation, text, photos, audio/video and navigation and interactive menus.

This type of website generally presents the equal info to all user, thus the info is static. Related to handing out a printed brochure to customers or clients, a static website will normally offer regular, standard info an complete period of time. Although the website owner may create updates occasionally, it is a physical process to edit the text, photos and other content and may need basic website design skills and software.

Dynamic website

A Dynamic website is one that doesn’t have web pages stored on the web server in the similar form as the visitor will view them. Instead, the web page content changes automatically and recurrently based on certain criteria. It normally collates info on the hop each time a page is requested.

A website can be dynamic in one of two ways. The 1st is that the web page code is constructed dynamically, part by part. The 2nd is that the web page content showed varies based on certain criteria. The criteria may be pre-defined rules or may be based on variable visitor input.

The major reason behind a dynamic site is that it is much simpler to keep up a few web pages plus a database than it is to make and update hundreds or thousands of individual web pages and links. In 1 way, a data-driven website is similar to a static site because the info that is presented on the site is still limited to what the website owner has allowed to be stored in the database. The improvement is that there is frequently a lot more information stored in a database and made offered to users.

A dynamic website also describes its structure or how it is make, and extra specifically refers to the code used to show a single web page. A Dynamic web page is generated on the fly by piecing collectively certain blocks of code, procedures or routines. A dynamically-generated web page would call different bits of info from a database and put them collectively in a pre-defined format to present the reader with a coherent page. It interacts with users in a variety of ways including by reading cookies recognizing users' before history, session variables, server side variables etc., or by using direct communication. A site can show the current state of a dialogue between users, monitor a shifting situation, or offered info in some way personalised to the requirements of the individual user.

Web Search Engine

A web search engine is a tool designed to explore for info on the (WWW) World Wide Web. Info may consist of web pages, images, info and extra types of files. Few search engines also mine data offered in news books, databases, or open directories. Different Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input.

About of Website

A website is a group of web pages, videos, images or other digital resources that is hosted on more web servers, generally accessible via the Internet.

A web page is a article, naturally written in XHTML, that is approximately always open via HTTP, a protocol that transfers information from the web server to show in the user's web browser.

Every visibly accessible websites are seen in a group as constituting the (WWW)"World Wide Web".

The pages of a website can regularly be accessed from a general root URL called the (Uniform Resource Locator) and homepage, and regularly reside on the same physical server. The URLs of the pages manage them into a hierarchy, although the hyperlinks between them control how the reader perceives the overall arrangement and how the traffic flows between the different parts of the site.

Few websites need a subscription to access a few or all of their content. Examples of subscription sites include a lot of business sites, parts of many news sites, academic journal sites, gaming sites, message boards, Web-based e-mail, services, social networking websites, and sites offering real-time stock market data. Because they need confirmation to view the content they are technically an Intranet site.

Sunday, February 8, 2009

About of Search engine optimization (SEO)

Search engine optimization (SEO) is the method of increasing the volume and excellence of traffic to a web site from search engines via "natural, organic or algorithmic search results. Naturally, the top a site's "pr" (i.e., the earlier it comes in the search results list), the new visitors it will receive from the search engine. SEO can also aim different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing policy, SEO think how search engines work and what people search for. Optimizing a website mostly involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The contraction "SEO" can also pass on to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may provide SEO as a stand-alone service or as a part of a broader marketing campaign. Because helpful SEO may need changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Another class of techniques, known as black hat SEO or Spam indexing use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines appear for sites that employ these techniques in order to delete them from their indices.