Tuesday, February 24, 2009

(CMS) Content Management System

A content management system is a computer application used to build, change, manage, search and issue different kinds of digital media and electronic text. Content management systems are frequently used for storing, controlling, versioning, and publishing industry-specific certification such as news articles, operators' manuals, technical manuals, sales guides, and marketing brochures. The content managed may include image media, computer files, video files, audio files, electronic documents, and Web content. There are various nomenclatures known in this area and these are Web Content Management System, Digital Records Management, Digital Asset Management and Electronic Content Management System and so on. Based on Requirements, these are the concepts used and leveraged. The bottom line is Managing Content and publishing with also workflow if necessary with all Content Management capabilities.

A content management system may maintain the following features:

* Separation of content's semantic layer from its layout (For example, the CMS may automatically set the color, fonts, or emphasis of text.).

* The ability to assign roles and responsibilities to different content categories or types.

* Identification of all key users and their content management roles.

* definition of workflow tasks for collaborative creation, often coupled with event messaging so that content managers are alerted to changes in content.

* The ability to capture content (e.g. scanning).

* The ability to publish the content to a repository to support access to the content (Increasingly, the repository is an inherent part of the system, and incorporates enterprise search and retrieval.).

* The ability to track and manage multiple versions of a single instance of content.

Tuesday, February 10, 2009

Website styles

Static website

A static website is one that has web pages stored on the web server in the equal form as the visitor will view them. It is mostly coded in Hyper-text Markup Language.

A Static website is also called a model website, a 6-page website or a Brochure website because it just presents pre-defined info to the visitor. It may include info about a company and its products and services via Flash animation, text, photos, audio/video and navigation and interactive menus.

This type of website generally presents the equal info to all user, thus the info is static. Related to handing out a printed brochure to customers or clients, a static website will normally offer regular, standard info an complete period of time. Although the website owner may create updates occasionally, it is a physical process to edit the text, photos and other content and may need basic website design skills and software.

Dynamic website

A Dynamic website is one that doesn’t have web pages stored on the web server in the similar form as the visitor will view them. Instead, the web page content changes automatically and recurrently based on certain criteria. It normally collates info on the hop each time a page is requested.

A website can be dynamic in one of two ways. The 1st is that the web page code is constructed dynamically, part by part. The 2nd is that the web page content showed varies based on certain criteria. The criteria may be pre-defined rules or may be based on variable visitor input.

The major reason behind a dynamic site is that it is much simpler to keep up a few web pages plus a database than it is to make and update hundreds or thousands of individual web pages and links. In 1 way, a data-driven website is similar to a static site because the info that is presented on the site is still limited to what the website owner has allowed to be stored in the database. The improvement is that there is frequently a lot more information stored in a database and made offered to users.

A dynamic website also describes its structure or how it is make, and extra specifically refers to the code used to show a single web page. A Dynamic web page is generated on the fly by piecing collectively certain blocks of code, procedures or routines. A dynamically-generated web page would call different bits of info from a database and put them collectively in a pre-defined format to present the reader with a coherent page. It interacts with users in a variety of ways including by reading cookies recognizing users' before history, session variables, server side variables etc., or by using direct communication. A site can show the current state of a dialogue between users, monitor a shifting situation, or offered info in some way personalised to the requirements of the individual user.

Web Search Engine

A web search engine is a tool designed to explore for info on the (WWW) World Wide Web. Info may consist of web pages, images, info and extra types of files. Few search engines also mine data offered in news books, databases, or open directories. Different Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input.

About of Website

A website is a group of web pages, videos, images or other digital resources that is hosted on more web servers, generally accessible via the Internet.

A web page is a article, naturally written in XHTML, that is approximately always open via HTTP, a protocol that transfers information from the web server to show in the user's web browser.

Every visibly accessible websites are seen in a group as constituting the (WWW)"World Wide Web".

The pages of a website can regularly be accessed from a general root URL called the (Uniform Resource Locator) and homepage, and regularly reside on the same physical server. The URLs of the pages manage them into a hierarchy, although the hyperlinks between them control how the reader perceives the overall arrangement and how the traffic flows between the different parts of the site.

Few websites need a subscription to access a few or all of their content. Examples of subscription sites include a lot of business sites, parts of many news sites, academic journal sites, gaming sites, message boards, Web-based e-mail, services, social networking websites, and sites offering real-time stock market data. Because they need confirmation to view the content they are technically an Intranet site.

Sunday, February 8, 2009

About of Search engine optimization (SEO)

Search engine optimization (SEO) is the method of increasing the volume and excellence of traffic to a web site from search engines via "natural, organic or algorithmic search results. Naturally, the top a site's "pr" (i.e., the earlier it comes in the search results list), the new visitors it will receive from the search engine. SEO can also aim different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing policy, SEO think how search engines work and what people search for. Optimizing a website mostly involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The contraction "SEO" can also pass on to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may provide SEO as a stand-alone service or as a part of a broader marketing campaign. Because helpful SEO may need changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Another class of techniques, known as black hat SEO or Spam indexing use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines appear for sites that employ these techniques in order to delete them from their indices.

Thursday, January 22, 2009

What is Pay Per Click?

PPC is a paid form of advertising offered by Search Engines. It works as follows:

1. Advertisers bid on keywords that explain their business, products, or target audience.
2. Advertisers are then charged the bid price all time somebody clicks on the advert, which is displayed when a searcher types one of the selected keywords into the search engine.
3. Some search engines also show the adverts on websites that arrangement with similar topics as the keywords being bid on.

Advantages of Pay Per Click

The mainly important benefit of Pay Per Click is that it is very fast. Within hours a Pay Per Click campaign can be setup and driving targeted traffic to a site. Other forms of Internet marketing, SEO, can get months before any results are seen.

Attaining good position is simple, but it does need putting in the highest bids. Also, no changes need to be made to the site itself. Lastly, there are no restrictions as to how many keywords can be bid on. This is especially helpful to sites that have a lot of different products.

Limitations of Pay Per Click

The costs associated with the bidding method are the largest drawback of Pay Per Click. Over time a Pay Per Click campaign can become very expensive. It is essential that ROI of a Pay Per Click campaign be closely monitored.

Bids require to be regularly monitored as competition for top positions can be fierce. Bidding wars may break out for popular keywords thereby driving the price of top positions beyond the reach of smaller companies.

Any Pay Per Click campaign is open to click fraud. Unscrupulous competitors may send fraudulent clicks through to your site in order to drive your advertising costs up. Monitoring a campaign for signs of click fraud is important.

Choose a Pay Per Click Provider

The 1st part of setting up a Pay Per Click campaign is deciding where you want your adverts to show. At present the top international Pay Per Click providers are Google and Yahoo.

Google

Google is the greatest Pay Per Click provider, with more than 60% of search page views in Europe. In South Africa, Google is by far the most dominant as it caters for the local market, while Yahoo does not. Its Pay Per Click advertising product is called Ad Words. There is a once-off activation fee of US$5, after which only clicks need to be paid for. Clicks can cost as little as $0.01, but some highly competitive terms (especially law related) can cost upwards of US$15. These are displayed on the right-hand side or top of the page under the sponsored links section.

Adverts can also appear on the search sites within the Google Network that include AOL, Netscape, EarthLink, Ask Jeeves, CompuServe, AT&T Worldwide and Shopping.com. A Google Ad word also has a content network. Adverts appear on websites that have joined the Ad sense program. Some of these sites include About.com, Lycos, The New York Times, The Weather Channel, How Stuff Works and many more. It should be noted that the ROI on the content network is far lower than the search network.

Google has an online learning centre where anyone can learn the ins and outs of the Google Ad words program. Upon completing the course you can take the Google Advertising Professional exam which is part of the process of becoming a recognized Google PPC specialist.

Yahoo! Search Marketing

Yahoo’s Pay Per Click product is called Sponsored Search which enables any advertiser to find listed in the paid search results on search engines like Yahoo!, AltaVista, Info Space, Allthe Web and Net Zero. Overture tool claims to reach more than 80% of UK internet users through its network of web portals and search engines. Although Yahoo! is well known and used in South Africa there is no option of displaying adverts locally and is only of use to advertisers targeting an international market. Setting up an account is free, but an early deposit of $30 in the US is required. Clicks start from £0.10 or US$0.10.

Yahoo offers a contextual advertising product called Content Match which is similar to Google’s. However, the criteria for having Yahoo adverts on a website are far tougher thus giving it more credibility and generally offering advertisers with a better ROI.

Yahoo! bought Overture tool in October 2003. It operates as a wholly owned subsidiary. Overture tool has already rebranded to Yahoo! Search Marketing in the US and UK.

Mirago

Mir ago offers up to 9 million searches per day in the UK and half a billion worldwide per month. Mir ago caters mostly for the UK market, but is growing in Europe.
Its Pay Per Click network of sites includes Lycos.co.uk, dogpile.co.uk, shopperuk.com and infospace.co.uk. To open a Mir ago account a £25 deposit is needed and clicks start from £0.10. Mir ago is not as saturated with advertisers like Google and Overture tool and therefore offers a cheaper alternative albeit with limited traffic.

Miva

Miva handles about 2,000 queries a minute globally and generally one billion per month in Europe. Miva does not have a search component. It is a network of partner sites including Euro sport, Lastminute.com, Supanet and Auto express.

Its paid-for product is called PPC Ads and it will soon be launching PPC Ads in the UK. For both, advertisers bid on keywords and are listed according to bid price.

Determining a Visitor's Worth

This is important for advertisers to launch the worth of a visitor. 1stly, the maximum CPC acquisition needs to be established. Then an average CPC needs to be calculated. For example, if a sale is made after every 100 visitors to a website at a cost of $50, then the average cost per click is $0.50. Now, if the average profit from a sale is also $50 then the advertiser is breaking even on his/her advertising spend. In order to make a profit the average cost per click needs to be less than $0.50. If the average cost per click rises above $0.50, Pay Per Click advertising becomes unprofitable.

Determining the Target Audience

This is very important that advertisers establish who their target market is for all forms of advertising including Pay Per Click. 1stly, the geographic location of the target market needs to be decided. If a business ships its products worldwide, then international viewers should be targeted. If the business only ships within a single country like UK then only that country should be targeted. Furthermore, if a business like a sports removals company can only offer its services to people within a specific city or region, then only people from this area should be targeted. Google allows advertisers to choose whether to target an international viewers, individual countries or even areas defined by latitudes and longitudes. Other factors regarding the target viewers like age, education and economic level should also be kept in mind.

Analyzing the Website

The website should be analyzed to decide the potential success of a Pay Per Click campaign. If a Pay Per Click campaign drives traffic to a poorly designed site the likelihood of success is minimal. In cases like this, a company’s money would be superior spent on improving the website.

The site should also be analyzed in order to decide likely landing pages. Pay Per Click allows advertisers to choose where on a site the visitors should be sent when they click through on an ad. Every keyword.

Wednesday, January 21, 2009

Key Methods for Website Optimization (SEO)

Organizations working Search Engine Optimizations can vary considerably in their techniques. Website Optimization for search engines can need working on so many unique elements that many practitioners of Search Engine Optimization considers them to be in the broad field of Website Optimization. However, search engines are the primary motivation for our Website Optimization efforts, and any site that we work on can see benefits. Search Engine Optimization (Search Engine Optimization) involves many aspects and one thing we strongly believe in is ethical Search Engine Optimization (SEO). All of our techniques follow the practices laid out in the Google Webmaster Guidelines and SEO Consult firmly believes through following any guidelines a search engine sets down, our Website Optimization can only strengthen our clients website, and also our relationship with the client.

Monday, January 19, 2009

50 Stepladders for Local Niche Websites to Afford Average Traffic from Search Engines

When you open a website you think about places to submit link. For high competitive websites like travel, gambling, SEO, dating, web design, global real estate… I would recommend being ready for hours of all day work using all types of services or… if you rich you can hire someone to do it for you and make thousands back links from excellence sites.
1) Submit in DMOZ.

2) Submit in Yahoo directory.

3) Using our list of strongest directories submit only in free directories.

4) Write article for Ezinearticles with your link in footer.

5) Digg your pages (1 page every 2-3 days).

6) Join webmaster forums, ask questions you need and leave link in footer.

7) Join forum with related topic and leave link in signature.

8) Tell all your friends about your site and find if someone run a web log or personal page.

9) Subscribe for 2-3 links on related pr4-7 websites (no more than $20 a month for link)

10) If you have extra money add site in 2-5 paid directories.

11) Exchange links with 10 webmasters using Link market or Link2Me

12) Add simple blog to your site and submit link to all blog directories.

13) Burn your Feeds…

14) Write 20 emails to related sites asking for a link.

15) Write 5 stories for 43things and in story #6 add your link.

16) Visit PayPerPost and spend $50 for 4-6 blog posts.

17) Submit random inner pages in deep link directories.

18) If it official site of your legal business… write Google e-mail to add you in local results on the Google map.

19) Type on Yahoo: site: competitor URL. Try to add your link in the same places where competitors keep their links.

20) Create link exchange page on your site.

21) Create reciprocal directory on your site offering link exchange.

22) Create “link us” page on your site.

23) Write good article on your site with good number of useful ways… “10 ways to …”, “100 reasons why…”, “50 best…” Digg, Furl, Del.icio.us this article and you will see that people actually love it.

24) After your article approved on EzineArticles copy and paste it on other less popular article sites.

25) Suggest someone (your competitor) free product or testimonial if he/she link your URL.

26) Type on Google “list of …your keyword.. Sites” or “best …your keyword… sites”. Try to submit on link pages which appear.

27) Submit site on Yellow Pages.

28) Find related niche directories and add your site.

29) Ask your business partners if they have websites.

30) Ask your kids if they have a website… sometimes you just don’t know.

31) Open Blogger account, create simple homepage blog talking about your life, add this blog in some blog directories and link your site from this blog.

32) Submit your site in 10-20 reciprocal directories.

33) Apply for Google Ad Words account and see if it worth it.

34) Visit link exchange forum and ask 10 webmasters for 3 way link exchange. (He link you from one site, and you link his another website)

35) Add site in 1 pixel/betting directory. No more, they often spammy.

36) Visit Text-Link-Ads and look for a deal.

37) Type on Google “Link submission” and check top 10 results.

38) Add your site Page rank button… and MyPagerank will link you back.

39) Submit site in business directories.

40) Submit site in local newspapers / portals.

41) Call places where you pay for offline advertising and ask if they link clients form their website.

42) Ask your web design company to link you as example of their job.

43) Find bloggers who write about the same topic and ask them (polite) to link your site.

44) Add your website URL in all your offline ads, business cards, company profiles.

45) If you long time in business… type your business name on Google and you might find someone who wrote about you in the past. Ask them to update information… coma in the end of address and website url :)

46) After your site appeared on Google; type your name and click similar websites link. Check if there is any way to add link.

47) Visit top 50-100 related websites on Google and check if they have link pages with possibility to add URL.

48) Try to get .edu (educational), .gov (government) links. To find this sites type on Google: site: .edu keyword. For example: site: .edu website promotion resources. In this case Google will give you all .edu sites where they find words “Website promotion resources”.

49) Everything you was doing on Google before… try on Yahoo and MSN.

50) Go through this links again.