Content Is Must for MSN

MSN Search places important emphasis on content. Whether that content is on page, off page, or totally off the site, care should be taken to ensure that content best is maximized. The MSN algorithm values content very greatly and even allows for heavier than Google permissible levels of keyword density. In many ways, MSN Search is a content oriented website owner’s dream.

Because of the a lot of benefits that accrue to a site as a express result of new keyword rich content, it’s as good a place as any to start your optimization efforts. Keep in mind that content not only provides direct immediate value in the search engine results pages (SERPs), but also indirectly over the longer term, in the form of incoming natural links.

As links show to be very important to MSN’s algorithm, and in that regard it follows the Google link importance bias, it’s important to attract as many organic links as achievable. One sure way to increase incoming links is to offer interesting and helpful content. Not only does content add links, but it also provides the important keyword phrases if presented in many search engine friendly forms.

Content shows in two ways. There is on site content and there is off site content. Together are very important to the MSN Search algorithm. By including both content strategies in your MSN optimization efforts, the maximum ranking benefits can and possibly will be achieved.

Make certain that every page has exclusive title tags related to the most important keywords on the page. It’s also a excellent idea to use the title tag in the page’s Meta tags as well, to create a uniform themed appearance to the page content.

Page URLs should be static html, preferably containing a keyword, or even two keywords. Dynamic URLs are less likely to be indexed in MSN, so they are best avoided. That situation could change, however, as the MSN search engine evolves past the beta stage, and its algorithm becomes more diversified. In that event, dynamic URLs would then be effectively indexed. In the meantime, static html URLs is a far better option.

Keep the on page themes and topics consistent and applicable, and make certain that all of the pages are linked jointly in some way. Orphan pages with no outgoing links to other parts of the website are less likely to be indexed, resulting in a loss of that page’s content. Orphan pages also waste a valuable opportunity to use a link with good anchor text to profit another Web page.