Search engine optimization is perhaps the most important feature of website development. No matter how much you pay for a fantastic looking site, you can still have no visitors for it if you do not address the basic requirements of search engines. You can, of course, find visitors by paying to advertise on other websites, but this is an ongoing rate and as soon as you stop paying, the visitors stop coming.
Here a lot of different aspects to search engine optimization, but the following three policies will catch you off to a best start and save you a lot of time and money.
1 - Find it right from the start
If you build a website 1st and then try to deal with search engine optimization, you will face an uphill fight. This happens to lots of people because they often have not even heard of SEO until after they have built a site and found that no-one is visiting it. The most important thing you can do when developing a new site is to make in your SEO right from the start.
To be successful online, your website should be designed right from the begin with search engines in mind. This will rule the whole constitution of your site, the names and keywords you utilize for pages, the file names and alt text you select for images, the subjects you decide to cover on your site and even the whole theme of your website. Putting these things right afterwards is sometimes impossible, particularly if your site is not small.
There is one option open to you if you get that you have a site which you are happy with, apart from the fact that you have no visitors. In this condition it can be good to set up a new well optimized site which attracts lots of visitors and funnels them direct to your old site to deal with sales, etc.
2 - Study from Your Competition
When you know what keywords are most important for your website, check out which other sites are in the top ten positions for these phrases now. You need to analyze these sites carefully, because whatever they are doing is what you want to be doing too.
A best SEO tool will help you analyze your competing websites fast and easily, covering all the different aspects of your competitors, such as who is linking to them, what keywords they use on each page, keyword density, etc. A big part of why the other sites are at the top of the search engine results pages will be the sites who have added links to them. You require being able to fast assess all of these links and pick out the ones that are doing the most best in terms of adding Page rank, and mark those to find links for your own site.
3 - Automate as Much As You Can
The problem with SEO is that so much of it is a time consuming business. There are lots of separate jobs that each requires careful research and then many repeated actions on your part. I am thinking of keyword research and analysis, submission to directories, seeking link exchange partners, article submission, etc.
If you were to do all of these things yourself, it would take you forever just to deal with one website. The only way to build SEO tasks sensible is to automate as many of them as you can, using shortcuts wherever possible. This is what SEO tools are designed to do. You can find specialist packages and services to deal with link building, or directory submission, but a best SEO software package will deal with all of these together, making your SEO efforts much easier to manage and co-ordinate.
Saturday, June 27, 2009
Tuesday, April 7, 2009
Black Hat
A black hat is the bad character or bad guy, particularly in a western movie in which such a character would put on a black hat in contrast to the hero's white hat. The phrase is frequently used figuratively, particularly in computing jargon, where it refers to a hacker that breaks into networks or computers, or creates computer viruses.
Black Hat Hacker
Black Hat Hackers are hackers who specialize in illegal incursion. They may use computers to hit systems for earnings, for fun, or for political motivations or as a part of a social cause. Such incursion often involves modification and obliteration of data, and is done without approval and hence they should not be confused with ethical hackers.
Black Hat Hacker
Black Hat Hackers are hackers who specialize in illegal incursion. They may use computers to hit systems for earnings, for fun, or for political motivations or as a part of a social cause. Such incursion often involves modification and obliteration of data, and is done without approval and hence they should not be confused with ethical hackers.
Monday, March 2, 2009
Web Spider
A Web spider is a computer program that browses the WWW in a disciplined, automated manner. Other terms for Web spiders are ants, regular indexers, bots, and worms[1] or Web spider, Web robot, or—especially in the FOAF community.
This method is called Web crawling. Many sites, in particular search engines, use spidering as a means of offering up-to-date data. Web spiders are mostly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to offer fast searches. Spiders can also be used for automating repairs tasks on a Web site, such as checking links or validating HTML code. Also, spiders can be used to gather specific types of information from Website pages, such as harvesting e-mail addresses.
A Website crawler is one type of software agent. In general, it starts with a list of URLs to visit, called the seeds. As the spider visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, called the crawl frontier. URLs from the frontier are recursively visited according to a set of policies.
This method is called Web crawling. Many sites, in particular search engines, use spidering as a means of offering up-to-date data. Web spiders are mostly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to offer fast searches. Spiders can also be used for automating repairs tasks on a Web site, such as checking links or validating HTML code. Also, spiders can be used to gather specific types of information from Website pages, such as harvesting e-mail addresses.
A Website crawler is one type of software agent. In general, it starts with a list of URLs to visit, called the seeds. As the spider visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, called the crawl frontier. URLs from the frontier are recursively visited according to a set of policies.
Tuesday, February 24, 2009
(CMS) Content Management System
A content management system is a computer application used to build, change, manage, search and issue different kinds of digital media and electronic text. Content management systems are frequently used for storing, controlling, versioning, and publishing industry-specific certification such as news articles, operators' manuals, technical manuals, sales guides, and marketing brochures. The content managed may include image media, computer files, video files, audio files, electronic documents, and Web content. There are various nomenclatures known in this area and these are Web Content Management System, Digital Records Management, Digital Asset Management and Electronic Content Management System and so on. Based on Requirements, these are the concepts used and leveraged. The bottom line is Managing Content and publishing with also workflow if necessary with all Content Management capabilities.
A content management system may maintain the following features:
* Separation of content's semantic layer from its layout (For example, the CMS may automatically set the color, fonts, or emphasis of text.).
* The ability to assign roles and responsibilities to different content categories or types.
* Identification of all key users and their content management roles.
* definition of workflow tasks for collaborative creation, often coupled with event messaging so that content managers are alerted to changes in content.
* The ability to capture content (e.g. scanning).
* The ability to publish the content to a repository to support access to the content (Increasingly, the repository is an inherent part of the system, and incorporates enterprise search and retrieval.).
* The ability to track and manage multiple versions of a single instance of content.
A content management system may maintain the following features:
* Separation of content's semantic layer from its layout (For example, the CMS may automatically set the color, fonts, or emphasis of text.).
* The ability to assign roles and responsibilities to different content categories or types.
* Identification of all key users and their content management roles.
* definition of workflow tasks for collaborative creation, often coupled with event messaging so that content managers are alerted to changes in content.
* The ability to capture content (e.g. scanning).
* The ability to publish the content to a repository to support access to the content (Increasingly, the repository is an inherent part of the system, and incorporates enterprise search and retrieval.).
* The ability to track and manage multiple versions of a single instance of content.
Tuesday, February 10, 2009
Website styles
Static website
A static website is one that has web pages stored on the web server in the equal form as the visitor will view them. It is mostly coded in Hyper-text Markup Language.
A Static website is also called a model website, a 6-page website or a Brochure website because it just presents pre-defined info to the visitor. It may include info about a company and its products and services via Flash animation, text, photos, audio/video and navigation and interactive menus.
This type of website generally presents the equal info to all user, thus the info is static. Related to handing out a printed brochure to customers or clients, a static website will normally offer regular, standard info an complete period of time. Although the website owner may create updates occasionally, it is a physical process to edit the text, photos and other content and may need basic website design skills and software.
Dynamic website
A Dynamic website is one that doesn’t have web pages stored on the web server in the similar form as the visitor will view them. Instead, the web page content changes automatically and recurrently based on certain criteria. It normally collates info on the hop each time a page is requested.
A website can be dynamic in one of two ways. The 1st is that the web page code is constructed dynamically, part by part. The 2nd is that the web page content showed varies based on certain criteria. The criteria may be pre-defined rules or may be based on variable visitor input.
The major reason behind a dynamic site is that it is much simpler to keep up a few web pages plus a database than it is to make and update hundreds or thousands of individual web pages and links. In 1 way, a data-driven website is similar to a static site because the info that is presented on the site is still limited to what the website owner has allowed to be stored in the database. The improvement is that there is frequently a lot more information stored in a database and made offered to users.
A dynamic website also describes its structure or how it is make, and extra specifically refers to the code used to show a single web page. A Dynamic web page is generated on the fly by piecing collectively certain blocks of code, procedures or routines. A dynamically-generated web page would call different bits of info from a database and put them collectively in a pre-defined format to present the reader with a coherent page. It interacts with users in a variety of ways including by reading cookies recognizing users' before history, session variables, server side variables etc., or by using direct communication. A site can show the current state of a dialogue between users, monitor a shifting situation, or offered info in some way personalised to the requirements of the individual user.
Web Search Engine
A web search engine is a tool designed to explore for info on the (WWW) World Wide Web. Info may consist of web pages, images, info and extra types of files. Few search engines also mine data offered in news books, databases, or open directories. Different Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input.
A static website is one that has web pages stored on the web server in the equal form as the visitor will view them. It is mostly coded in Hyper-text Markup Language.
A Static website is also called a model website, a 6-page website or a Brochure website because it just presents pre-defined info to the visitor. It may include info about a company and its products and services via Flash animation, text, photos, audio/video and navigation and interactive menus.
This type of website generally presents the equal info to all user, thus the info is static. Related to handing out a printed brochure to customers or clients, a static website will normally offer regular, standard info an complete period of time. Although the website owner may create updates occasionally, it is a physical process to edit the text, photos and other content and may need basic website design skills and software.
Dynamic website
A Dynamic website is one that doesn’t have web pages stored on the web server in the similar form as the visitor will view them. Instead, the web page content changes automatically and recurrently based on certain criteria. It normally collates info on the hop each time a page is requested.
A website can be dynamic in one of two ways. The 1st is that the web page code is constructed dynamically, part by part. The 2nd is that the web page content showed varies based on certain criteria. The criteria may be pre-defined rules or may be based on variable visitor input.
The major reason behind a dynamic site is that it is much simpler to keep up a few web pages plus a database than it is to make and update hundreds or thousands of individual web pages and links. In 1 way, a data-driven website is similar to a static site because the info that is presented on the site is still limited to what the website owner has allowed to be stored in the database. The improvement is that there is frequently a lot more information stored in a database and made offered to users.
A dynamic website also describes its structure or how it is make, and extra specifically refers to the code used to show a single web page. A Dynamic web page is generated on the fly by piecing collectively certain blocks of code, procedures or routines. A dynamically-generated web page would call different bits of info from a database and put them collectively in a pre-defined format to present the reader with a coherent page. It interacts with users in a variety of ways including by reading cookies recognizing users' before history, session variables, server side variables etc., or by using direct communication. A site can show the current state of a dialogue between users, monitor a shifting situation, or offered info in some way personalised to the requirements of the individual user.
Web Search Engine
A web search engine is a tool designed to explore for info on the (WWW) World Wide Web. Info may consist of web pages, images, info and extra types of files. Few search engines also mine data offered in news books, databases, or open directories. Different Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input.
About of Website
A website is a group of web pages, videos, images or other digital resources that is hosted on more web servers, generally accessible via the Internet.
A web page is a article, naturally written in XHTML, that is approximately always open via HTTP, a protocol that transfers information from the web server to show in the user's web browser.
Every visibly accessible websites are seen in a group as constituting the (WWW)"World Wide Web".
The pages of a website can regularly be accessed from a general root URL called the (Uniform Resource Locator) and homepage, and regularly reside on the same physical server. The URLs of the pages manage them into a hierarchy, although the hyperlinks between them control how the reader perceives the overall arrangement and how the traffic flows between the different parts of the site.
Few websites need a subscription to access a few or all of their content. Examples of subscription sites include a lot of business sites, parts of many news sites, academic journal sites, gaming sites, message boards, Web-based e-mail, services, social networking websites, and sites offering real-time stock market data. Because they need confirmation to view the content they are technically an Intranet site.
A web page is a article, naturally written in XHTML, that is approximately always open via HTTP, a protocol that transfers information from the web server to show in the user's web browser.
Every visibly accessible websites are seen in a group as constituting the (WWW)"World Wide Web".
The pages of a website can regularly be accessed from a general root URL called the (Uniform Resource Locator) and homepage, and regularly reside on the same physical server. The URLs of the pages manage them into a hierarchy, although the hyperlinks between them control how the reader perceives the overall arrangement and how the traffic flows between the different parts of the site.
Few websites need a subscription to access a few or all of their content. Examples of subscription sites include a lot of business sites, parts of many news sites, academic journal sites, gaming sites, message boards, Web-based e-mail, services, social networking websites, and sites offering real-time stock market data. Because they need confirmation to view the content they are technically an Intranet site.
Sunday, February 8, 2009
About of Search engine optimization (SEO)
Search engine optimization (SEO) is the method of increasing the volume and excellence of traffic to a web site from search engines via "natural, organic or algorithmic search results. Naturally, the top a site's "pr" (i.e., the earlier it comes in the search results list), the new visitors it will receive from the search engine. SEO can also aim different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing policy, SEO think how search engines work and what people search for. Optimizing a website mostly involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The contraction "SEO" can also pass on to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may provide SEO as a stand-alone service or as a part of a broader marketing campaign. Because helpful SEO may need changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Another class of techniques, known as black hat SEO or Spam indexing use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines appear for sites that employ these techniques in order to delete them from their indices.
As an Internet marketing policy, SEO think how search engines work and what people search for. Optimizing a website mostly involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The contraction "SEO" can also pass on to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may provide SEO as a stand-alone service or as a part of a broader marketing campaign. Because helpful SEO may need changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Another class of techniques, known as black hat SEO or Spam indexing use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines appear for sites that employ these techniques in order to delete them from their indices.
Thursday, January 22, 2009
What is Pay Per Click?
PPC is a paid form of advertising offered by Search Engines. It works as follows:
1. Advertisers bid on keywords that explain their business, products, or target audience.
2. Advertisers are then charged the bid price all time somebody clicks on the advert, which is displayed when a searcher types one of the selected keywords into the search engine.
3. Some search engines also show the adverts on websites that arrangement with similar topics as the keywords being bid on.
Advantages of Pay Per Click
The mainly important benefit of Pay Per Click is that it is very fast. Within hours a Pay Per Click campaign can be setup and driving targeted traffic to a site. Other forms of Internet marketing, SEO, can get months before any results are seen.
Attaining good position is simple, but it does need putting in the highest bids. Also, no changes need to be made to the site itself. Lastly, there are no restrictions as to how many keywords can be bid on. This is especially helpful to sites that have a lot of different products.
Limitations of Pay Per Click
The costs associated with the bidding method are the largest drawback of Pay Per Click. Over time a Pay Per Click campaign can become very expensive. It is essential that ROI of a Pay Per Click campaign be closely monitored.
Bids require to be regularly monitored as competition for top positions can be fierce. Bidding wars may break out for popular keywords thereby driving the price of top positions beyond the reach of smaller companies.
Any Pay Per Click campaign is open to click fraud. Unscrupulous competitors may send fraudulent clicks through to your site in order to drive your advertising costs up. Monitoring a campaign for signs of click fraud is important.
Choose a Pay Per Click Provider
The 1st part of setting up a Pay Per Click campaign is deciding where you want your adverts to show. At present the top international Pay Per Click providers are Google and Yahoo.
Google
Google is the greatest Pay Per Click provider, with more than 60% of search page views in Europe. In South Africa, Google is by far the most dominant as it caters for the local market, while Yahoo does not. Its Pay Per Click advertising product is called Ad Words. There is a once-off activation fee of US$5, after which only clicks need to be paid for. Clicks can cost as little as $0.01, but some highly competitive terms (especially law related) can cost upwards of US$15. These are displayed on the right-hand side or top of the page under the sponsored links section.
Adverts can also appear on the search sites within the Google Network that include AOL, Netscape, EarthLink, Ask Jeeves, CompuServe, AT&T Worldwide and Shopping.com. A Google Ad word also has a content network. Adverts appear on websites that have joined the Ad sense program. Some of these sites include About.com, Lycos, The New York Times, The Weather Channel, How Stuff Works and many more. It should be noted that the ROI on the content network is far lower than the search network.
Google has an online learning centre where anyone can learn the ins and outs of the Google Ad words program. Upon completing the course you can take the Google Advertising Professional exam which is part of the process of becoming a recognized Google PPC specialist.
Yahoo! Search Marketing
Yahoo’s Pay Per Click product is called Sponsored Search which enables any advertiser to find listed in the paid search results on search engines like Yahoo!, AltaVista, Info Space, Allthe Web and Net Zero. Overture tool claims to reach more than 80% of UK internet users through its network of web portals and search engines. Although Yahoo! is well known and used in South Africa there is no option of displaying adverts locally and is only of use to advertisers targeting an international market. Setting up an account is free, but an early deposit of $30 in the US is required. Clicks start from £0.10 or US$0.10.
Yahoo offers a contextual advertising product called Content Match which is similar to Google’s. However, the criteria for having Yahoo adverts on a website are far tougher thus giving it more credibility and generally offering advertisers with a better ROI.
Yahoo! bought Overture tool in October 2003. It operates as a wholly owned subsidiary. Overture tool has already rebranded to Yahoo! Search Marketing in the US and UK.
Mirago
Mir ago offers up to 9 million searches per day in the UK and half a billion worldwide per month. Mir ago caters mostly for the UK market, but is growing in Europe.
Its Pay Per Click network of sites includes Lycos.co.uk, dogpile.co.uk, shopperuk.com and infospace.co.uk. To open a Mir ago account a £25 deposit is needed and clicks start from £0.10. Mir ago is not as saturated with advertisers like Google and Overture tool and therefore offers a cheaper alternative albeit with limited traffic.
Miva
Miva handles about 2,000 queries a minute globally and generally one billion per month in Europe. Miva does not have a search component. It is a network of partner sites including Euro sport, Lastminute.com, Supanet and Auto express.
Its paid-for product is called PPC Ads and it will soon be launching PPC Ads in the UK. For both, advertisers bid on keywords and are listed according to bid price.
Determining a Visitor's Worth
This is important for advertisers to launch the worth of a visitor. 1stly, the maximum CPC acquisition needs to be established. Then an average CPC needs to be calculated. For example, if a sale is made after every 100 visitors to a website at a cost of $50, then the average cost per click is $0.50. Now, if the average profit from a sale is also $50 then the advertiser is breaking even on his/her advertising spend. In order to make a profit the average cost per click needs to be less than $0.50. If the average cost per click rises above $0.50, Pay Per Click advertising becomes unprofitable.
Determining the Target Audience
This is very important that advertisers establish who their target market is for all forms of advertising including Pay Per Click. 1stly, the geographic location of the target market needs to be decided. If a business ships its products worldwide, then international viewers should be targeted. If the business only ships within a single country like UK then only that country should be targeted. Furthermore, if a business like a sports removals company can only offer its services to people within a specific city or region, then only people from this area should be targeted. Google allows advertisers to choose whether to target an international viewers, individual countries or even areas defined by latitudes and longitudes. Other factors regarding the target viewers like age, education and economic level should also be kept in mind.
Analyzing the Website
The website should be analyzed to decide the potential success of a Pay Per Click campaign. If a Pay Per Click campaign drives traffic to a poorly designed site the likelihood of success is minimal. In cases like this, a company’s money would be superior spent on improving the website.
The site should also be analyzed in order to decide likely landing pages. Pay Per Click allows advertisers to choose where on a site the visitors should be sent when they click through on an ad. Every keyword.
1. Advertisers bid on keywords that explain their business, products, or target audience.
2. Advertisers are then charged the bid price all time somebody clicks on the advert, which is displayed when a searcher types one of the selected keywords into the search engine.
3. Some search engines also show the adverts on websites that arrangement with similar topics as the keywords being bid on.
Advantages of Pay Per Click
The mainly important benefit of Pay Per Click is that it is very fast. Within hours a Pay Per Click campaign can be setup and driving targeted traffic to a site. Other forms of Internet marketing, SEO, can get months before any results are seen.
Attaining good position is simple, but it does need putting in the highest bids. Also, no changes need to be made to the site itself. Lastly, there are no restrictions as to how many keywords can be bid on. This is especially helpful to sites that have a lot of different products.
Limitations of Pay Per Click
The costs associated with the bidding method are the largest drawback of Pay Per Click. Over time a Pay Per Click campaign can become very expensive. It is essential that ROI of a Pay Per Click campaign be closely monitored.
Bids require to be regularly monitored as competition for top positions can be fierce. Bidding wars may break out for popular keywords thereby driving the price of top positions beyond the reach of smaller companies.
Any Pay Per Click campaign is open to click fraud. Unscrupulous competitors may send fraudulent clicks through to your site in order to drive your advertising costs up. Monitoring a campaign for signs of click fraud is important.
Choose a Pay Per Click Provider
The 1st part of setting up a Pay Per Click campaign is deciding where you want your adverts to show. At present the top international Pay Per Click providers are Google and Yahoo.
Google is the greatest Pay Per Click provider, with more than 60% of search page views in Europe. In South Africa, Google is by far the most dominant as it caters for the local market, while Yahoo does not. Its Pay Per Click advertising product is called Ad Words. There is a once-off activation fee of US$5, after which only clicks need to be paid for. Clicks can cost as little as $0.01, but some highly competitive terms (especially law related) can cost upwards of US$15. These are displayed on the right-hand side or top of the page under the sponsored links section.
Adverts can also appear on the search sites within the Google Network that include AOL, Netscape, EarthLink, Ask Jeeves, CompuServe, AT&T Worldwide and Shopping.com. A Google Ad word also has a content network. Adverts appear on websites that have joined the Ad sense program. Some of these sites include About.com, Lycos, The New York Times, The Weather Channel, How Stuff Works and many more. It should be noted that the ROI on the content network is far lower than the search network.
Google has an online learning centre where anyone can learn the ins and outs of the Google Ad words program. Upon completing the course you can take the Google Advertising Professional exam which is part of the process of becoming a recognized Google PPC specialist.
Yahoo! Search Marketing
Yahoo’s Pay Per Click product is called Sponsored Search which enables any advertiser to find listed in the paid search results on search engines like Yahoo!, AltaVista, Info Space, Allthe Web and Net Zero. Overture tool claims to reach more than 80% of UK internet users through its network of web portals and search engines. Although Yahoo! is well known and used in South Africa there is no option of displaying adverts locally and is only of use to advertisers targeting an international market. Setting up an account is free, but an early deposit of $30 in the US is required. Clicks start from £0.10 or US$0.10.
Yahoo offers a contextual advertising product called Content Match which is similar to Google’s. However, the criteria for having Yahoo adverts on a website are far tougher thus giving it more credibility and generally offering advertisers with a better ROI.
Yahoo! bought Overture tool in October 2003. It operates as a wholly owned subsidiary. Overture tool has already rebranded to Yahoo! Search Marketing in the US and UK.
Mirago
Mir ago offers up to 9 million searches per day in the UK and half a billion worldwide per month. Mir ago caters mostly for the UK market, but is growing in Europe.
Its Pay Per Click network of sites includes Lycos.co.uk, dogpile.co.uk, shopperuk.com and infospace.co.uk. To open a Mir ago account a £25 deposit is needed and clicks start from £0.10. Mir ago is not as saturated with advertisers like Google and Overture tool and therefore offers a cheaper alternative albeit with limited traffic.
Miva
Miva handles about 2,000 queries a minute globally and generally one billion per month in Europe. Miva does not have a search component. It is a network of partner sites including Euro sport, Lastminute.com, Supanet and Auto express.
Its paid-for product is called PPC Ads and it will soon be launching PPC Ads in the UK. For both, advertisers bid on keywords and are listed according to bid price.
Determining a Visitor's Worth
This is important for advertisers to launch the worth of a visitor. 1stly, the maximum CPC acquisition needs to be established. Then an average CPC needs to be calculated. For example, if a sale is made after every 100 visitors to a website at a cost of $50, then the average cost per click is $0.50. Now, if the average profit from a sale is also $50 then the advertiser is breaking even on his/her advertising spend. In order to make a profit the average cost per click needs to be less than $0.50. If the average cost per click rises above $0.50, Pay Per Click advertising becomes unprofitable.
Determining the Target Audience
This is very important that advertisers establish who their target market is for all forms of advertising including Pay Per Click. 1stly, the geographic location of the target market needs to be decided. If a business ships its products worldwide, then international viewers should be targeted. If the business only ships within a single country like UK then only that country should be targeted. Furthermore, if a business like a sports removals company can only offer its services to people within a specific city or region, then only people from this area should be targeted. Google allows advertisers to choose whether to target an international viewers, individual countries or even areas defined by latitudes and longitudes. Other factors regarding the target viewers like age, education and economic level should also be kept in mind.
Analyzing the Website
The website should be analyzed to decide the potential success of a Pay Per Click campaign. If a Pay Per Click campaign drives traffic to a poorly designed site the likelihood of success is minimal. In cases like this, a company’s money would be superior spent on improving the website.
The site should also be analyzed in order to decide likely landing pages. Pay Per Click allows advertisers to choose where on a site the visitors should be sent when they click through on an ad. Every keyword.
Wednesday, January 21, 2009
Key Methods for Website Optimization (SEO)
Organizations working Search Engine Optimizations can vary considerably in their techniques. Website Optimization for search engines can need working on so many unique elements that many practitioners of Search Engine Optimization considers them to be in the broad field of Website Optimization. However, search engines are the primary motivation for our Website Optimization efforts, and any site that we work on can see benefits. Search Engine Optimization (Search Engine Optimization) involves many aspects and one thing we strongly believe in is ethical Search Engine Optimization (SEO). All of our techniques follow the practices laid out in the Google Webmaster Guidelines and SEO Consult firmly believes through following any guidelines a search engine sets down, our Website Optimization can only strengthen our clients website, and also our relationship with the client.
Monday, January 19, 2009
50 Stepladders for Local Niche Websites to Afford Average Traffic from Search Engines
When you open a website you think about places to submit link. For high competitive websites like travel, gambling, SEO, dating, web design, global real estate… I would recommend being ready for hours of all day work using all types of services or… if you rich you can hire someone to do it for you and make thousands back links from excellence sites.
1) Submit in DMOZ.
2) Submit in Yahoo directory.
3) Using our list of strongest directories submit only in free directories.
4) Write article for Ezinearticles with your link in footer.
5) Digg your pages (1 page every 2-3 days).
6) Join webmaster forums, ask questions you need and leave link in footer.
7) Join forum with related topic and leave link in signature.
8) Tell all your friends about your site and find if someone run a web log or personal page.
9) Subscribe for 2-3 links on related pr4-7 websites (no more than $20 a month for link)
10) If you have extra money add site in 2-5 paid directories.
11) Exchange links with 10 webmasters using Link market or Link2Me
12) Add simple blog to your site and submit link to all blog directories.
13) Burn your Feeds…
14) Write 20 emails to related sites asking for a link.
15) Write 5 stories for 43things and in story #6 add your link.
16) Visit PayPerPost and spend $50 for 4-6 blog posts.
17) Submit random inner pages in deep link directories.
18) If it official site of your legal business… write Google e-mail to add you in local results on the Google map.
19) Type on Yahoo: site: competitor URL. Try to add your link in the same places where competitors keep their links.
20) Create link exchange page on your site.
21) Create reciprocal directory on your site offering link exchange.
22) Create “link us” page on your site.
23) Write good article on your site with good number of useful ways… “10 ways to …”, “100 reasons why…”, “50 best…” Digg, Furl, Del.icio.us this article and you will see that people actually love it.
24) After your article approved on EzineArticles copy and paste it on other less popular article sites.
25) Suggest someone (your competitor) free product or testimonial if he/she link your URL.
26) Type on Google “list of …your keyword.. Sites” or “best …your keyword… sites”. Try to submit on link pages which appear.
27) Submit site on Yellow Pages.
28) Find related niche directories and add your site.
29) Ask your business partners if they have websites.
30) Ask your kids if they have a website… sometimes you just don’t know.
31) Open Blogger account, create simple homepage blog talking about your life, add this blog in some blog directories and link your site from this blog.
32) Submit your site in 10-20 reciprocal directories.
33) Apply for Google Ad Words account and see if it worth it.
34) Visit link exchange forum and ask 10 webmasters for 3 way link exchange. (He link you from one site, and you link his another website)
35) Add site in 1 pixel/betting directory. No more, they often spammy.
36) Visit Text-Link-Ads and look for a deal.
37) Type on Google “Link submission” and check top 10 results.
38) Add your site Page rank button… and MyPagerank will link you back.
39) Submit site in business directories.
40) Submit site in local newspapers / portals.
41) Call places where you pay for offline advertising and ask if they link clients form their website.
42) Ask your web design company to link you as example of their job.
43) Find bloggers who write about the same topic and ask them (polite) to link your site.
44) Add your website URL in all your offline ads, business cards, company profiles.
45) If you long time in business… type your business name on Google and you might find someone who wrote about you in the past. Ask them to update information… coma in the end of address and website url :)
46) After your site appeared on Google; type your name and click similar websites link. Check if there is any way to add link.
47) Visit top 50-100 related websites on Google and check if they have link pages with possibility to add URL.
48) Try to get .edu (educational), .gov (government) links. To find this sites type on Google: site: .edu keyword. For example: site: .edu website promotion resources. In this case Google will give you all .edu sites where they find words “Website promotion resources”.
49) Everything you was doing on Google before… try on Yahoo and MSN.
50) Go through this links again.
1) Submit in DMOZ.
2) Submit in Yahoo directory.
3) Using our list of strongest directories submit only in free directories.
4) Write article for Ezinearticles with your link in footer.
5) Digg your pages (1 page every 2-3 days).
6) Join webmaster forums, ask questions you need and leave link in footer.
7) Join forum with related topic and leave link in signature.
8) Tell all your friends about your site and find if someone run a web log or personal page.
9) Subscribe for 2-3 links on related pr4-7 websites (no more than $20 a month for link)
10) If you have extra money add site in 2-5 paid directories.
11) Exchange links with 10 webmasters using Link market or Link2Me
12) Add simple blog to your site and submit link to all blog directories.
13) Burn your Feeds…
14) Write 20 emails to related sites asking for a link.
15) Write 5 stories for 43things and in story #6 add your link.
16) Visit PayPerPost and spend $50 for 4-6 blog posts.
17) Submit random inner pages in deep link directories.
18) If it official site of your legal business… write Google e-mail to add you in local results on the Google map.
19) Type on Yahoo: site: competitor URL. Try to add your link in the same places where competitors keep their links.
20) Create link exchange page on your site.
21) Create reciprocal directory on your site offering link exchange.
22) Create “link us” page on your site.
23) Write good article on your site with good number of useful ways… “10 ways to …”, “100 reasons why…”, “50 best…” Digg, Furl, Del.icio.us this article and you will see that people actually love it.
24) After your article approved on EzineArticles copy and paste it on other less popular article sites.
25) Suggest someone (your competitor) free product or testimonial if he/she link your URL.
26) Type on Google “list of …your keyword.. Sites” or “best …your keyword… sites”. Try to submit on link pages which appear.
27) Submit site on Yellow Pages.
28) Find related niche directories and add your site.
29) Ask your business partners if they have websites.
30) Ask your kids if they have a website… sometimes you just don’t know.
31) Open Blogger account, create simple homepage blog talking about your life, add this blog in some blog directories and link your site from this blog.
32) Submit your site in 10-20 reciprocal directories.
33) Apply for Google Ad Words account and see if it worth it.
34) Visit link exchange forum and ask 10 webmasters for 3 way link exchange. (He link you from one site, and you link his another website)
35) Add site in 1 pixel/betting directory. No more, they often spammy.
36) Visit Text-Link-Ads and look for a deal.
37) Type on Google “Link submission” and check top 10 results.
38) Add your site Page rank button… and MyPagerank will link you back.
39) Submit site in business directories.
40) Submit site in local newspapers / portals.
41) Call places where you pay for offline advertising and ask if they link clients form their website.
42) Ask your web design company to link you as example of their job.
43) Find bloggers who write about the same topic and ask them (polite) to link your site.
44) Add your website URL in all your offline ads, business cards, company profiles.
45) If you long time in business… type your business name on Google and you might find someone who wrote about you in the past. Ask them to update information… coma in the end of address and website url :)
46) After your site appeared on Google; type your name and click similar websites link. Check if there is any way to add link.
47) Visit top 50-100 related websites on Google and check if they have link pages with possibility to add URL.
48) Try to get .edu (educational), .gov (government) links. To find this sites type on Google: site: .edu keyword. For example: site: .edu website promotion resources. In this case Google will give you all .edu sites where they find words “Website promotion resources”.
49) Everything you was doing on Google before… try on Yahoo and MSN.
50) Go through this links again.
Why Directory Submissions ???
You can still found a few mileages out of submitting your web site to directories. If you have been wonder which directories to submit to or how to found your site listed, this article will show you how.
I hope to provide you a thorough and succinct short on how to submit to directories, when to submit to directories and which directories earn your submissions. I will be drawing on our work together to write an explanatory piece about directory submissions.
Directory submission is one of the mainly important things to do when you are link building. It is an assured way to find solid one way links back to your desired domain or sub domain.
This next item is a major issue. I searched that several of my clients waited pending the last moment to renew their URLs, and the URLs had been back ordered by domain name resellers. These resellers are now selling us our domains, which thanks to my clients' working are longer ours, for an extremely ridiculous price, which we have little choice but to pay. Now why have these URLs become so dear? It is because the web sites were great resources.
I hope to provide you a thorough and succinct short on how to submit to directories, when to submit to directories and which directories earn your submissions. I will be drawing on our work together to write an explanatory piece about directory submissions.
Directory submission is one of the mainly important things to do when you are link building. It is an assured way to find solid one way links back to your desired domain or sub domain.
This next item is a major issue. I searched that several of my clients waited pending the last moment to renew their URLs, and the URLs had been back ordered by domain name resellers. These resellers are now selling us our domains, which thanks to my clients' working are longer ours, for an extremely ridiculous price, which we have little choice but to pay. Now why have these URLs become so dear? It is because the web sites were great resources.
Friday, January 16, 2009
Content Is Must for MSN
MSN Search places important emphasis on content. Whether that content is on page, off page, or totally off the site, care should be taken to ensure that content best is maximized. The MSN algorithm values content very greatly and even allows for heavier than Google permissible levels of keyword density. In many ways, MSN Search is a content oriented website owner’s dream.
Because of the a lot of benefits that accrue to a site as a express result of new keyword rich content, it’s as good a place as any to start your optimization efforts. Keep in mind that content not only provides direct immediate value in the search engine results pages (SERPs), but also indirectly over the longer term, in the form of incoming natural links.
As links show to be very important to MSN’s algorithm, and in that regard it follows the Google link importance bias, it’s important to attract as many organic links as achievable. One sure way to increase incoming links is to offer interesting and helpful content. Not only does content add links, but it also provides the important keyword phrases if presented in many search engine friendly forms.
Content shows in two ways. There is on site content and there is off site content. Together are very important to the MSN Search algorithm. By including both content strategies in your MSN optimization efforts, the maximum ranking benefits can and possibly will be achieved.
Make certain that every page has exclusive title tags related to the most important keywords on the page. It’s also a excellent idea to use the title tag in the page’s Meta tags as well, to create a uniform themed appearance to the page content.
Page URLs should be static html, preferably containing a keyword, or even two keywords. Dynamic URLs are less likely to be indexed in MSN, so they are best avoided. That situation could change, however, as the MSN search engine evolves past the beta stage, and its algorithm becomes more diversified. In that event, dynamic URLs would then be effectively indexed. In the meantime, static html URLs is a far better option.
Keep the on page themes and topics consistent and applicable, and make certain that all of the pages are linked jointly in some way. Orphan pages with no outgoing links to other parts of the website are less likely to be indexed, resulting in a loss of that page’s content. Orphan pages also waste a valuable opportunity to use a link with good anchor text to profit another Web page.
Because of the a lot of benefits that accrue to a site as a express result of new keyword rich content, it’s as good a place as any to start your optimization efforts. Keep in mind that content not only provides direct immediate value in the search engine results pages (SERPs), but also indirectly over the longer term, in the form of incoming natural links.
As links show to be very important to MSN’s algorithm, and in that regard it follows the Google link importance bias, it’s important to attract as many organic links as achievable. One sure way to increase incoming links is to offer interesting and helpful content. Not only does content add links, but it also provides the important keyword phrases if presented in many search engine friendly forms.
Content shows in two ways. There is on site content and there is off site content. Together are very important to the MSN Search algorithm. By including both content strategies in your MSN optimization efforts, the maximum ranking benefits can and possibly will be achieved.
Make certain that every page has exclusive title tags related to the most important keywords on the page. It’s also a excellent idea to use the title tag in the page’s Meta tags as well, to create a uniform themed appearance to the page content.
Page URLs should be static html, preferably containing a keyword, or even two keywords. Dynamic URLs are less likely to be indexed in MSN, so they are best avoided. That situation could change, however, as the MSN search engine evolves past the beta stage, and its algorithm becomes more diversified. In that event, dynamic URLs would then be effectively indexed. In the meantime, static html URLs is a far better option.
Keep the on page themes and topics consistent and applicable, and make certain that all of the pages are linked jointly in some way. Orphan pages with no outgoing links to other parts of the website are less likely to be indexed, resulting in a loss of that page’s content. Orphan pages also waste a valuable opportunity to use a link with good anchor text to profit another Web page.
MSN Search Engine Optimization Techniques
MSN's Search Engine Beta algorithm has a group in common with Google's and Yahoo’s algorithms, but also includes several subtle yet important differences. Wayne Hulbert walks you through these differences, and explains what you need to do to create sure your website scores a great rank.
As everybody knows by now, the new MSN Search Engine has been launched in a beta format. The Microsoft owned search engine has generated much interest and argument among the general search using public and the search engine optimization (SEO) community.
As always, SEO professionals are eager to study the wants, requirements, and desires of the MSN Search algorithm. How to rank well in MSN Search is the leading inquiry of the day. Achieving high search engine rankings in MSN has a few similarities to the techniques already used in Google and Yahoo. As expected, the MSN algorithm has a few twists and turns for SEO professionals to navigate as well.
As with the new major search engines, MSN Search requires excellent relevant content, and class incoming links featuring keyword rich link anchor text. That said, there are a few differences and similarities with Yahoo and Google’s preferences. After all, all search engine algorithms, while related in many basic ways, are unique in their requirements in other areas of search optimization.
A new holistic optimization plan stressing most of the well known accepted SEO top practices techniques appears to be just what the doctor ordered for MSN. By taking an overall approach to MSN optimization, some of the unique MSN algorithm preferences will be taken into consideration, and steps taken to have them employed.
Perhaps the first and probably most important aspect of the MSN Search Beta is require for good keyword rich content. Relevance of theme and topic appears to be very important to MSN, as it is becoming for Google optimization. There are also additional considerations for levels of on page keyword density that differ somewhat from Google. On the other hand, MSN seems to strongly dislike keyword stuffing, and will drop a site’s ranking accordingly.
As expected, links are important to MSN, as they are main to Yahoo, and of course to the legendarily link obsessed Google algorithm. Maintaining your main keywords on the incoming and internal on site link anchor text is important. That link text definitely requires mixing and variation to appear as natural as possible when crawled by the MSN spider.
Clean coding is a must with MSN Search, as its spider has a strong preference for well written code. For non-programmers or website owners with low levels of coding skills, that necessity could become a problem. If a website’s code is poorly written, it appears that MSN Search downgrades the site’s search rankings heavily.
Like Yahoo, MSN Search seems to still place a few importances on Meta tags. Long fallen into disuse because of their lack of profit in Google, dusting off some meta tags appropriate for each page might be beneficial as well.
As everybody knows by now, the new MSN Search Engine has been launched in a beta format. The Microsoft owned search engine has generated much interest and argument among the general search using public and the search engine optimization (SEO) community.
As always, SEO professionals are eager to study the wants, requirements, and desires of the MSN Search algorithm. How to rank well in MSN Search is the leading inquiry of the day. Achieving high search engine rankings in MSN has a few similarities to the techniques already used in Google and Yahoo. As expected, the MSN algorithm has a few twists and turns for SEO professionals to navigate as well.
As with the new major search engines, MSN Search requires excellent relevant content, and class incoming links featuring keyword rich link anchor text. That said, there are a few differences and similarities with Yahoo and Google’s preferences. After all, all search engine algorithms, while related in many basic ways, are unique in their requirements in other areas of search optimization.
A new holistic optimization plan stressing most of the well known accepted SEO top practices techniques appears to be just what the doctor ordered for MSN. By taking an overall approach to MSN optimization, some of the unique MSN algorithm preferences will be taken into consideration, and steps taken to have them employed.
Perhaps the first and probably most important aspect of the MSN Search Beta is require for good keyword rich content. Relevance of theme and topic appears to be very important to MSN, as it is becoming for Google optimization. There are also additional considerations for levels of on page keyword density that differ somewhat from Google. On the other hand, MSN seems to strongly dislike keyword stuffing, and will drop a site’s ranking accordingly.
As expected, links are important to MSN, as they are main to Yahoo, and of course to the legendarily link obsessed Google algorithm. Maintaining your main keywords on the incoming and internal on site link anchor text is important. That link text definitely requires mixing and variation to appear as natural as possible when crawled by the MSN spider.
Clean coding is a must with MSN Search, as its spider has a strong preference for well written code. For non-programmers or website owners with low levels of coding skills, that necessity could become a problem. If a website’s code is poorly written, it appears that MSN Search downgrades the site’s search rankings heavily.
Like Yahoo, MSN Search seems to still place a few importances on Meta tags. Long fallen into disuse because of their lack of profit in Google, dusting off some meta tags appropriate for each page might be beneficial as well.
MSN Search Engine Optimization Techniques
MSN's Search Engine Beta algorithm has a group in common with Google's and Yahoo’s algorithms, but also includes several subtle yet important differences. Wayne Hulbert walks you through these differences, and explains what you need to do to create sure your website scores a great rank.
As everybody knows by now, the new MSN Search Engine has been launched in a beta format. The Microsoft owned search engine has generated much interest and argument among the general search using public and the search engine optimization (SEO) community.
As always, SEO professionals are eager to study the wants, requirements, and desires of the MSN Search algorithm. How to rank well in MSN Search is the leading inquiry of the day. Achieving high search engine rankings in MSN has a few similarities to the techniques already used in Google and Yahoo. As expected, the MSN algorithm has a few twists and turns for SEO professionals to navigate as well.
As with the new major search engines, MSN Search requires excellent relevant content, and class incoming links featuring keyword rich link anchor text. That said, there are a few differences and similarities with Yahoo and Google’s preferences. After all, all search engine algorithms, while related in many basic ways, are unique in their requirements in other areas of search optimization.
A new holistic optimization plan stressing most of the well known accepted SEO top practices techniques appears to be just what the doctor ordered for MSN. By taking an overall approach to MSN optimization, some of the unique MSN algorithm preferences will be taken into consideration, and steps taken to have them employed.
Perhaps the first and probably most important aspect of the MSN Search Beta is require for good keyword rich content. Relevance of theme and topic appears to be very important to MSN, as it is becoming for Google optimization. There are also additional considerations for levels of on page keyword density that differ somewhat from Google. On the other hand, MSN seems to strongly dislike keyword stuffing, and will drop a site’s ranking accordingly.
As expected, links are important to MSN, as they are main to Yahoo, and of course to the legendarily link obsessed Google algorithm. Maintaining your main keywords on the incoming and internal on site link anchor text is important. That link text definitely requires mixing and variation to appear as natural as possible when crawled by the MSN spider.
Clean coding is a must with MSN Search, as its spider has a strong preference for well written code. For non-programmers or website owners with low levels of coding skills, that necessity could become a problem. If a website’s code is poorly written, it appears that MSN Search downgrades the site’s search rankings heavily.
Like Yahoo, MSN Search seems to still place a few importances on Meta tags. Long fallen into disuse because of their lack of profit in Google, dusting off some meta tags appropriate for each page might be beneficial as well.
As everybody knows by now, the new MSN Search Engine has been launched in a beta format. The Microsoft owned search engine has generated much interest and argument among the general search using public and the search engine optimization (SEO) community.
As always, SEO professionals are eager to study the wants, requirements, and desires of the MSN Search algorithm. How to rank well in MSN Search is the leading inquiry of the day. Achieving high search engine rankings in MSN has a few similarities to the techniques already used in Google and Yahoo. As expected, the MSN algorithm has a few twists and turns for SEO professionals to navigate as well.
As with the new major search engines, MSN Search requires excellent relevant content, and class incoming links featuring keyword rich link anchor text. That said, there are a few differences and similarities with Yahoo and Google’s preferences. After all, all search engine algorithms, while related in many basic ways, are unique in their requirements in other areas of search optimization.
A new holistic optimization plan stressing most of the well known accepted SEO top practices techniques appears to be just what the doctor ordered for MSN. By taking an overall approach to MSN optimization, some of the unique MSN algorithm preferences will be taken into consideration, and steps taken to have them employed.
Perhaps the first and probably most important aspect of the MSN Search Beta is require for good keyword rich content. Relevance of theme and topic appears to be very important to MSN, as it is becoming for Google optimization. There are also additional considerations for levels of on page keyword density that differ somewhat from Google. On the other hand, MSN seems to strongly dislike keyword stuffing, and will drop a site’s ranking accordingly.
As expected, links are important to MSN, as they are main to Yahoo, and of course to the legendarily link obsessed Google algorithm. Maintaining your main keywords on the incoming and internal on site link anchor text is important. That link text definitely requires mixing and variation to appear as natural as possible when crawled by the MSN spider.
Clean coding is a must with MSN Search, as its spider has a strong preference for well written code. For non-programmers or website owners with low levels of coding skills, that necessity could become a problem. If a website’s code is poorly written, it appears that MSN Search downgrades the site’s search rankings heavily.
Like Yahoo, MSN Search seems to still place a few importances on Meta tags. Long fallen into disuse because of their lack of profit in Google, dusting off some meta tags appropriate for each page might be beneficial as well.
We Show Every Where Website Promotional But Why We Need a Website Promotion We Show you the Reason.
There is a millions of pages on the internet, so how can you make sure that your customers will find you?
If you are expenditure so much on the you’re designing and growth of website and the target customers cannot find you then it’s simply a meaning that you are wasting of your resources. An ordinary conviction that constructs your website and customer will come to you and you does not hold true with enormous internet landscape. A good endorsement plan will take your production to customer slightly than waiting for them to come to you. We present some services which are intended to draw significant traffic to your website.
It has some Web Promotion plan
1. This is our mainly popular and reasonably priced website endorsement plan.
2. With us your website will be modified to rank in the top search results of most important search engines. The pages of you website are based on keywords-or-phrases and particulars about your industry. This is our aim that you will get to the top pages in the search results. This will give your probable customers, who are looking into search engine catalog, ways to find you. You will need to provide us with 20 to 30 keywords and we will optimize your web pages.
3. We have substantial knowledge in website endorsement and with our research we know what the search engines are looking for so we will optimize your web pages according to that.
4. We will frequently monitor your website's presentation in major search engines for the targeted keywords.
5. We will examine your log files and statement you what keywords have brought people to your website, which search engines are distribution the majority traffic. This will help you in your online success.
One time Web Promotion Plan
1. In the one time website endorsement plan does not include regular monitoring of your website addicted to the search engines.
2. By you and present your website to the major search engines, we will optimize your web pages according to the keywords provided.
3. We will monitor your websites presentation in most important search engines for the targeted keywords.
4. We require right of entry to your log files to examine the results. This will help your website to reach in the middle of the top location in search engine results.
If you are expenditure so much on the you’re designing and growth of website and the target customers cannot find you then it’s simply a meaning that you are wasting of your resources. An ordinary conviction that constructs your website and customer will come to you and you does not hold true with enormous internet landscape. A good endorsement plan will take your production to customer slightly than waiting for them to come to you. We present some services which are intended to draw significant traffic to your website.
It has some Web Promotion plan
1. This is our mainly popular and reasonably priced website endorsement plan.
2. With us your website will be modified to rank in the top search results of most important search engines. The pages of you website are based on keywords-or-phrases and particulars about your industry. This is our aim that you will get to the top pages in the search results. This will give your probable customers, who are looking into search engine catalog, ways to find you. You will need to provide us with 20 to 30 keywords and we will optimize your web pages.
3. We have substantial knowledge in website endorsement and with our research we know what the search engines are looking for so we will optimize your web pages according to that.
4. We will frequently monitor your website's presentation in major search engines for the targeted keywords.
5. We will examine your log files and statement you what keywords have brought people to your website, which search engines are distribution the majority traffic. This will help you in your online success.
One time Web Promotion Plan
1. In the one time website endorsement plan does not include regular monitoring of your website addicted to the search engines.
2. By you and present your website to the major search engines, we will optimize your web pages according to the keywords provided.
3. We will monitor your websites presentation in most important search engines for the targeted keywords.
4. We require right of entry to your log files to examine the results. This will help your website to reach in the middle of the top location in search engine results.
Thursday, January 15, 2009
Search Engine Optimization Glossary
Agent Name – This is the name of the browser/spider that is currently visiting a page.
Ad words - A system used by Google to drive its CPC [Cost per Click] advertising system.
Alt Text – Short form for Alternative Text, it is an property that is used as a placeholder when the image is loading [and for usability purposes]. In the case of image links, it seems to have weight akin to anchor text.
Algorithm – Mathematical formula used to rank web sites.
Anchor Text – This is the actual text part of a link. It can be used heavily by search engines as a ranking factor.
Alta Vista – One of the most popular search engines in the earlier development of the internet. Now barely used, and owned by Yahoo!
ATW - Abbreviation for AllTheWeb, a search engine powered by FAST.
Back Link - Any link on another page that points to the subject page. Also called inbound links or IBLs.
Bot - Abbreviation for robot (also called a spider). It refers to software programs that scan the web. Bots vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.
Cloaking - Cloaking describes the technique of serving a different page to a search engine spider than what a human visitor sees. This technique is abused by spammers for keyword stuffing. Cloaking is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Conversion - Conversion refers to site traffic that follows through on the goal of the site (such as buying a product on-line, filling out a contact form, registering for a newsletter, etc.). Webmasters measure conversion to judge the effectiveness (and ROI) of PPC and other advertising campaigns. Effective conversion tracking requires the use of some scripting/cookies to track visitors actions within a website. Log file analysis is not sufficient for this purpose.
CPC - Abbreviation for Cost Per Click. It is the base unit of cost for a PPC campaign.
CTA - Abbreviation for Content Targeted Ad(vertising). It refers to the placement of relevant PPC ads on content pages for non-search engine websites.
CTR - Abbreviation for Click Through Rate. It is a ratio of clicks per impressions in a PPC campaign.
Doorway Page - Also called a gateway page. A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.
FFA - Abbreviation for Free For All. FFA sites post large lists of unrelated links to anyone and everyone. FFA sites and the links they provide are basically useless. Humans do not use them and search engines minimize their importance in ranking formulas.
Gateway Page - Also called a doorway page. A gateway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Gateway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using gateway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Google Dance - Up to June, 2003, Google has updated the index for their search engine on a roughly monthly basis. While the update is in progress, search results for each of Google's nine datacenters are different. The positions of a site appears to "dance" as it fluctuates minute to minute. "Google dance" is an unofficial term coined to refer to the period when Google is performing the update to its index. Google may be changing their index calculation method to allow for a continuous update (which will effectively end the roughly monthly dances).
IBL - Abbreviation for In Bound Link. Any link on another page that points to the subject page. Also called a back link.
Ink - Abbreviation for Inktomi, the back-end search engine acquired by Yahoo. The Inktomi search engine is being phased out as Yahoo built a new search engine incorporating Inktomi's technology with elements of Yahoo's other search acquisitions.
Keyword/Keyphrase - Keywords are words which are used in search engine queries. Keyphrases are multi-word phrases used in search engine queries. SEO is the process of optimizing web pages for keywords and keyphrases so that they rank highly in the results returned for search queries.
Keyword Stuffing - Keyword stuffing refers to the practice of adding superfluous keywords to a web page. The words are added for the 'benefit' of search engines and not human visitors. The words may or may not be visible to human visitors. While not necessarily a violation of search engine Terms of Service, at least when the words are visible to humans, it detracts from the impact of a page (it looks like spam). It is also possible that search engines may discount the importance of large blocks of text that do not conform to grammatical structures (ie. lists of disconnected keywords). There is no valid reason for engaging in this practice.
Link Farm - A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR). Engaging in a link farm is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Mirror - In SEO parlance, a mirror is a near identical duplicate website (or page). Mirrors are commonly used in an effort to target different keywords/keyphrases. Using mirrors is a violation of the Terms Of Service of most search engines and could be grounds for banning.
PFI - Abbreviation for Pay For Inclusion. Many search engines offer a PFI program to assure frequent spidering / indexing of a site (or page). PFI does not guarantee that a site will be ranked highly (or at all) for a given search term. It just offers webmasters the opportunity to quickly incorporate changes to a site into a search engine's index. This can be useful for experimenting with tweaking a site and judging the resultant effects on the rankings.
Portal - Designation for websites that are either authoritative hubs for a given subject or popular content driven sites (like Yahoo) that people use as their homepage. Most portals offer significant content and offer advertising opportunities for relevant sites.
PPC - Abbreviation for Pay Per Click. An advertising model where advertisers pay only for the traffic generated by their ads.
PR - Abbreviation for PageRank - Google's trademark for their proprietary measure of link popularity for web pages. Google offers a PR viewer on their Toolbar.
Robots.txt - Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.
SEM - Abbreviation for Search Engine Marketing. SEM encompasses SEO and search engine paid advertising options (banners, PPC, etc.)
SEO - Abbreviation for Search Engine Optimization. SEO covers the process of
* making web pages spider friendly (so search engines can read them)
* making web pages relevant to desired keyphrases
SERP - Abbreviation for Search Engine Results Page/Positioning. This refers to the organic (excluding paid listings) search results for a given query.
Spam - In the SEO vernacular, this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page. Obviously, spam could be grounds for banning. Alan Perkins has published an excellent white paper on Search Engine Spam that is highly recommended. Here are some definitions of spam from the search engines themselves:
* Google
* Yahoo
* MSN
Spamdexing - Spamdexing was describes the efforts to spam a search engine's index. Spamdexing is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Spider - Also called a bot (or robot). Spiders are software programs that scan the web. They vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.
Spider Trap - A spider trap refers to either a continuous loop where spiders are requesting pages and the server is requesting data to render the page or an intentional scheme designed to identify (and "ban") spiders that do not respect robots.txt.
Splash Page - Splash pages are introduction pages to a web site that are heavy on graphics (or flash video) with no textual content. They are designed to either impress a visitor or complement some corporate branding.
Stop Word - Stop words are words that are ignored by search engines when indexing web pages and processing search queries. Common words such as the.
Ad words - A system used by Google to drive its CPC [Cost per Click] advertising system.
Alt Text – Short form for Alternative Text, it is an property that is used as a placeholder when the image is loading [and for usability purposes]. In the case of image links, it seems to have weight akin to anchor text.
Algorithm – Mathematical formula used to rank web sites.
Anchor Text – This is the actual text part of a link. It can be used heavily by search engines as a ranking factor.
Alta Vista – One of the most popular search engines in the earlier development of the internet. Now barely used, and owned by Yahoo!
ATW - Abbreviation for AllTheWeb, a search engine powered by FAST.
Back Link - Any link on another page that points to the subject page. Also called inbound links or IBLs.
Bot - Abbreviation for robot (also called a spider). It refers to software programs that scan the web. Bots vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.
Cloaking - Cloaking describes the technique of serving a different page to a search engine spider than what a human visitor sees. This technique is abused by spammers for keyword stuffing. Cloaking is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Conversion - Conversion refers to site traffic that follows through on the goal of the site (such as buying a product on-line, filling out a contact form, registering for a newsletter, etc.). Webmasters measure conversion to judge the effectiveness (and ROI) of PPC and other advertising campaigns. Effective conversion tracking requires the use of some scripting/cookies to track visitors actions within a website. Log file analysis is not sufficient for this purpose.
CPC - Abbreviation for Cost Per Click. It is the base unit of cost for a PPC campaign.
CTA - Abbreviation for Content Targeted Ad(vertising). It refers to the placement of relevant PPC ads on content pages for non-search engine websites.
CTR - Abbreviation for Click Through Rate. It is a ratio of clicks per impressions in a PPC campaign.
Doorway Page - Also called a gateway page. A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.
FFA - Abbreviation for Free For All. FFA sites post large lists of unrelated links to anyone and everyone. FFA sites and the links they provide are basically useless. Humans do not use them and search engines minimize their importance in ranking formulas.
Gateway Page - Also called a doorway page. A gateway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Gateway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using gateway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Google Dance - Up to June, 2003, Google has updated the index for their search engine on a roughly monthly basis. While the update is in progress, search results for each of Google's nine datacenters are different. The positions of a site appears to "dance" as it fluctuates minute to minute. "Google dance" is an unofficial term coined to refer to the period when Google is performing the update to its index. Google may be changing their index calculation method to allow for a continuous update (which will effectively end the roughly monthly dances).
IBL - Abbreviation for In Bound Link. Any link on another page that points to the subject page. Also called a back link.
Ink - Abbreviation for Inktomi, the back-end search engine acquired by Yahoo. The Inktomi search engine is being phased out as Yahoo built a new search engine incorporating Inktomi's technology with elements of Yahoo's other search acquisitions.
Keyword/Keyphrase - Keywords are words which are used in search engine queries. Keyphrases are multi-word phrases used in search engine queries. SEO is the process of optimizing web pages for keywords and keyphrases so that they rank highly in the results returned for search queries.
Keyword Stuffing - Keyword stuffing refers to the practice of adding superfluous keywords to a web page. The words are added for the 'benefit' of search engines and not human visitors. The words may or may not be visible to human visitors. While not necessarily a violation of search engine Terms of Service, at least when the words are visible to humans, it detracts from the impact of a page (it looks like spam). It is also possible that search engines may discount the importance of large blocks of text that do not conform to grammatical structures (ie. lists of disconnected keywords). There is no valid reason for engaging in this practice.
Link Farm - A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR). Engaging in a link farm is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Mirror - In SEO parlance, a mirror is a near identical duplicate website (or page). Mirrors are commonly used in an effort to target different keywords/keyphrases. Using mirrors is a violation of the Terms Of Service of most search engines and could be grounds for banning.
PFI - Abbreviation for Pay For Inclusion. Many search engines offer a PFI program to assure frequent spidering / indexing of a site (or page). PFI does not guarantee that a site will be ranked highly (or at all) for a given search term. It just offers webmasters the opportunity to quickly incorporate changes to a site into a search engine's index. This can be useful for experimenting with tweaking a site and judging the resultant effects on the rankings.
Portal - Designation for websites that are either authoritative hubs for a given subject or popular content driven sites (like Yahoo) that people use as their homepage. Most portals offer significant content and offer advertising opportunities for relevant sites.
PPC - Abbreviation for Pay Per Click. An advertising model where advertisers pay only for the traffic generated by their ads.
PR - Abbreviation for PageRank - Google's trademark for their proprietary measure of link popularity for web pages. Google offers a PR viewer on their Toolbar.
Robots.txt - Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.
SEM - Abbreviation for Search Engine Marketing. SEM encompasses SEO and search engine paid advertising options (banners, PPC, etc.)
SEO - Abbreviation for Search Engine Optimization. SEO covers the process of
* making web pages spider friendly (so search engines can read them)
* making web pages relevant to desired keyphrases
SERP - Abbreviation for Search Engine Results Page/Positioning. This refers to the organic (excluding paid listings) search results for a given query.
Spam - In the SEO vernacular, this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page. Obviously, spam could be grounds for banning. Alan Perkins has published an excellent white paper on Search Engine Spam that is highly recommended. Here are some definitions of spam from the search engines themselves:
* Yahoo
* MSN
Spamdexing - Spamdexing was describes the efforts to spam a search engine's index. Spamdexing is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Spider - Also called a bot (or robot). Spiders are software programs that scan the web. They vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.
Spider Trap - A spider trap refers to either a continuous loop where spiders are requesting pages and the server is requesting data to render the page or an intentional scheme designed to identify (and "ban") spiders that do not respect robots.txt.
Splash Page - Splash pages are introduction pages to a web site that are heavy on graphics (or flash video) with no textual content. They are designed to either impress a visitor or complement some corporate branding.
Stop Word - Stop words are words that are ignored by search engines when indexing web pages and processing search queries. Common words such as the.
11 SEO Strategies for Beginners
Search Engine Optimization (SEO) is the method receiving your website ready to be getting in organic web searches. By organic searches, I'm referring to web searches that show naturally as the result of a search for a exacting keyword or phrase, rather than appearing in the sponsored links (PPC advertising) section of a search page.
Openly, for the first few years I was online, the thought of doing my own SEO prepared my eyes cross, and I was overwhelmed at where to start. I even toyed with the idea of hiring a specialist to do this for me, but never got around to it. But, over time, I slowly began to see a pattern emerging, and started to optimize some of my sites accordingly. One of the finest days of my business was when I recently ranked 1 for a particularly competitive search term.
1. Title Tags: - This is the page information that you see in the blue bar of your browser in the better left-hand corner when you stay a website. For top SEO, use your best 3 keywords in your title tag. The greatest way to do that is separated with a bar, as illustrated in this example: Website Marketing | Web Marketing.
2. Domain name: - If at all achievable, use one primary keyword in your domain name. You will have a small edge over your competition by doing so. If you previously have a domain that you have used for some time, comprise a keyword in the name of files for your website pages. Example: http://www.technologus.com/blog-marketing.htm if your keyword is Blog marketing.
3. Meta Tags: - These are descriptions on a web page that are not seen by most visitors except when looking at the page source code in their browser. While the keyword and description Meta tags used to be the primary way that search engines indexed sites, that is no longer the case. However, you shouldn't ignore them entirely, as it is still worthwhile to include them as a part of your page description. For optimal SEO, your Meta Description and keyword tags should be no more than 250 characters each.
4. Header Tags: - Header tags are the HTML code that show a headline, like H1, H2, H3 and H4 and indicate up as bolded headlines in your page content. The first 4 header tags are the only ones you require to be concerned about, and the primary header tag, H1, is the largest part important. Use your primary keyword once in the H1 tag, 2-3 times in your H2 tags, and multiple times in your H3 tags.
5. Alt Tags: - The alt tag normally describes an image in a floating text window when you set your mouse over the image if the image is not able to be displayed. The top use of any ALT tag is to use your keywords in your image descriptions.
6. Content Formatting: - Search engines pay notice to formatted content, as in when text is bolded, underlined and italicized. Make sure that you are bolding your keywords in the content of your website.
7. Keyword Density: - Optimally, keyword density should be between 2% - 7%. There are a number of keyword density checkers available online to assist you with determining the keyword density of a page.
8. Anchor Text: - Anchor text refers to links on a page that connect your visitor to other pages. So, rather than telling someone to "click here" in the content of your page, include a keyword in your anchor text, as in "click here for SEO training tips."
9. Inbound Links: - Reciprocal link exchange used to be a great way to attract the attention of search engines to your site. Now, search engines pay attention only to the excellence and popularity of the site providing you with an inbound link that is not a reciprocal link. One of the best ways to get class inbound links back to your site is to submit articles to high traffic article directories and submit press releases to paid press release services.
10. New Content:- Content is still king, so one way to develop your page rank for a search term is to write high class articles containing one or two of your keywords in the title and posting those regularly to your site. Search engines are forever looking for good, fresh, content, so your goal should be to make your site into an information-rich resource for your industry.
11. Site Maps: - Site maps that help a visitor navigate a site, and site maps that are specifically designed for the search engines. The two are not the same. To enhance your site, submit an XML site map to Google Webmaster Central and Yahoo Site Explorer. I use XML Site maps to build search engine-friendly sitemaps on my sites.
Openly, for the first few years I was online, the thought of doing my own SEO prepared my eyes cross, and I was overwhelmed at where to start. I even toyed with the idea of hiring a specialist to do this for me, but never got around to it. But, over time, I slowly began to see a pattern emerging, and started to optimize some of my sites accordingly. One of the finest days of my business was when I recently ranked 1 for a particularly competitive search term.
1. Title Tags: - This is the page information that you see in the blue bar of your browser in the better left-hand corner when you stay a website. For top SEO, use your best 3 keywords in your title tag. The greatest way to do that is separated with a bar, as illustrated in this example: Website Marketing | Web Marketing.
2. Domain name: - If at all achievable, use one primary keyword in your domain name. You will have a small edge over your competition by doing so. If you previously have a domain that you have used for some time, comprise a keyword in the name of files for your website pages. Example: http://www.technologus.com/blog-marketing.htm if your keyword is Blog marketing.
3. Meta Tags: - These are descriptions on a web page that are not seen by most visitors except when looking at the page source code in their browser. While the keyword and description Meta tags used to be the primary way that search engines indexed sites, that is no longer the case. However, you shouldn't ignore them entirely, as it is still worthwhile to include them as a part of your page description. For optimal SEO, your Meta Description and keyword tags should be no more than 250 characters each.
4. Header Tags: - Header tags are the HTML code that show a headline, like H1, H2, H3 and H4 and indicate up as bolded headlines in your page content. The first 4 header tags are the only ones you require to be concerned about, and the primary header tag, H1, is the largest part important. Use your primary keyword once in the H1 tag, 2-3 times in your H2 tags, and multiple times in your H3 tags.
5. Alt Tags: - The alt tag normally describes an image in a floating text window when you set your mouse over the image if the image is not able to be displayed. The top use of any ALT tag is to use your keywords in your image descriptions.
6. Content Formatting: - Search engines pay notice to formatted content, as in when text is bolded, underlined and italicized. Make sure that you are bolding your keywords in the content of your website.
7. Keyword Density: - Optimally, keyword density should be between 2% - 7%. There are a number of keyword density checkers available online to assist you with determining the keyword density of a page.
8. Anchor Text: - Anchor text refers to links on a page that connect your visitor to other pages. So, rather than telling someone to "click here" in the content of your page, include a keyword in your anchor text, as in "click here for SEO training tips."
9. Inbound Links: - Reciprocal link exchange used to be a great way to attract the attention of search engines to your site. Now, search engines pay attention only to the excellence and popularity of the site providing you with an inbound link that is not a reciprocal link. One of the best ways to get class inbound links back to your site is to submit articles to high traffic article directories and submit press releases to paid press release services.
10. New Content:- Content is still king, so one way to develop your page rank for a search term is to write high class articles containing one or two of your keywords in the title and posting those regularly to your site. Search engines are forever looking for good, fresh, content, so your goal should be to make your site into an information-rich resource for your industry.
11. Site Maps: - Site maps that help a visitor navigate a site, and site maps that are specifically designed for the search engines. The two are not the same. To enhance your site, submit an XML site map to Google Webmaster Central and Yahoo Site Explorer. I use XML Site maps to build search engine-friendly sitemaps on my sites.
Wednesday, January 14, 2009
Search Engine Indexing for Flash Websites is Improving
Adobe Flash Player
Adobe Flash Player is an Internet browser plug-in function whose beginnings go back to Macromedia, which was acquired by Adobe Systems. The first version of the request was Macromedia Flash Player 2, which was released in 1998. Since then, it has undergone a number of changes throughout the years.
Firstly, this browser plug-in request was designed to work with two-dimensional vector animation. But, Adobe Flash Player now enables you to distribute dynamic applications, including interactive content, streaming audio and video, online games, and Web applications. With Adobe Flash Player, you can make vector graphics to not only reduce the file size, but develop files that conserve loading time and bandwidth.
This request will work on various Internet browsers, such as Internet Explorer, Mozilla Fire fox, Safari, and Opera. It also works with various operating systems. The newest version of Adobe Flash Player is 10, and it is backward-compatible. The application supports advanced audio processing, GPU hardware acceleration, custom filters and effects, and native 3D transformation and animation. Regarding text support, Adobe Flash Player 10 allows you to have better creative control and more text layout options.
Adobe Flash Player operates on Shockwave files that are created by the following applications: Adobe Flash, Adobe Flex, other Adobe software, and third party tools. For those of you who aren’t familiar with the SWF format, Adobe uses this format to deliver applications. The browser plug-in request works with Action Script, which is a fixed scripting language. Action Script has a ability similar to that of JavaScript. Both are object-oriented languages.
If you’re using Adobe Creative Suite 4, Adobe Flash Player works seamlessly with this suite. You can better design and develop workflow, as well as collaborating with your colleagues. You can use the Adobe Pixel Bender feature to customize filters, effects, and blend modes.
Now we've arrive to one of the finest parts of Adobe Flash Player 10: it's free. You can go to Adobe’s website and download it.
Adobe Flash Player has versions that will work with other applications that are individual developed for mobile devices. These versions will work with operating systems such as Palm OS and Symbian OS. Other companies use Adobe Flash Player in their systems. For example, you can find Adobe Flash Player, which is version 6, in Sony’s PlayStation Portable's web browser through firmware version 2.70. Adobe Flash Player 9 can also be found in the PlayStation’s web browser. Meanwhile, Nintendo has incorporated Adobe Flash Player 7 into the Wii in the Internet Channel.
Adobe Flash Player is an Internet browser plug-in function whose beginnings go back to Macromedia, which was acquired by Adobe Systems. The first version of the request was Macromedia Flash Player 2, which was released in 1998. Since then, it has undergone a number of changes throughout the years.
Firstly, this browser plug-in request was designed to work with two-dimensional vector animation. But, Adobe Flash Player now enables you to distribute dynamic applications, including interactive content, streaming audio and video, online games, and Web applications. With Adobe Flash Player, you can make vector graphics to not only reduce the file size, but develop files that conserve loading time and bandwidth.
This request will work on various Internet browsers, such as Internet Explorer, Mozilla Fire fox, Safari, and Opera. It also works with various operating systems. The newest version of Adobe Flash Player is 10, and it is backward-compatible. The application supports advanced audio processing, GPU hardware acceleration, custom filters and effects, and native 3D transformation and animation. Regarding text support, Adobe Flash Player 10 allows you to have better creative control and more text layout options.
Adobe Flash Player operates on Shockwave files that are created by the following applications: Adobe Flash, Adobe Flex, other Adobe software, and third party tools. For those of you who aren’t familiar with the SWF format, Adobe uses this format to deliver applications. The browser plug-in request works with Action Script, which is a fixed scripting language. Action Script has a ability similar to that of JavaScript. Both are object-oriented languages.
If you’re using Adobe Creative Suite 4, Adobe Flash Player works seamlessly with this suite. You can better design and develop workflow, as well as collaborating with your colleagues. You can use the Adobe Pixel Bender feature to customize filters, effects, and blend modes.
Now we've arrive to one of the finest parts of Adobe Flash Player 10: it's free. You can go to Adobe’s website and download it.
Adobe Flash Player has versions that will work with other applications that are individual developed for mobile devices. These versions will work with operating systems such as Palm OS and Symbian OS. Other companies use Adobe Flash Player in their systems. For example, you can find Adobe Flash Player, which is version 6, in Sony’s PlayStation Portable's web browser through firmware version 2.70. Adobe Flash Player 9 can also be found in the PlayStation’s web browser. Meanwhile, Nintendo has incorporated Adobe Flash Player 7 into the Wii in the Internet Channel.
Tuesday, January 13, 2009
Some Important Sites of Article Submission for Your Sites
http://www.1articleworld.com/
http://www.365articles.com/
http://www.articleaddict.com/
http://www.articlebin.com
http://www.articlecat.com/
http://www.articlecounty.com
http://www.articlecube.com/
http://www.article-depo.com/
http://www.articlemint.com/
http://www.articleobsession.com/
http://www.articlerealm.com/
http://www.articles-article.com/
http://www.articlesbase.com/
http://www.click-partners.com/
http://www.content-edge.com
http://www.findfreearticle.com/
http://www.freearticlepublishing.com/
http://www.goarticles.com/ulogin.html
http://www.ideamarketers.com/
http://www.Knowhow-now.com
http://www.365articles.com/
http://www.articleaddict.com/
http://www.articlebin.com
http://www.articlecat.com/
http://www.articlecounty.com
http://www.articlecube.com/
http://www.article-depo.com/
http://www.articlemint.com/
http://www.articleobsession.com/
http://www.articlerealm.com/
http://www.articles-article.com/
http://www.articlesbase.com/
http://www.click-partners.com/
http://www.content-edge.com
http://www.findfreearticle.com/
http://www.freearticlepublishing.com/
http://www.goarticles.com/ulogin.html
http://www.ideamarketers.com/
http://www.Knowhow-now.com
Monday, January 12, 2009
SEO for your site
1: SEF URLS: Search engine friendly URL's are important, because inclusion of keywords in page URL's are taken into account, and have a bearing on rankings - particularly on Yahoo. Being able to exercise total control over page URL's is important, and WordPress allows this with Permalink mod_rewrite functionality, coupled with manual URL control on every page or post!
2: Titles: Being able to control the off-page Title separately from the on-page heading is very important. The title's 70 character limitation needs to be exploited to maximum effect. It's the single most important on-site page SEO element! Page Headings are usually space-constrained, and in systems where the Heading automatically becomes the Title, you are deprived of a significant advantage.
3: Description: The off-page Description (meta-tag) is a vital element in accurately describing the page contents. If each page has accurate, custom-written Description content, it's used verbatim in the search engine results pages (SERP's). In contrast, if you are forced to use a generic Description, then Google will helpfully do its level best to generate an 'ad lib' Description of the page based on content. The result of that can either be not so bad, or truly awful. Regardless, its essential that YOU have control of the Description, and that you use it to maximum effect!
4: Keywords: Erroneously dismissed by some people as of no account these days, the Keyword (meta-tag) still has a part to play. Stuff it full of vaguely relevant garbage unrelated to page content and it will be ignored. Use it wisely, with specific / relevant long-tailed keyword search phrases and it can give you a little bit of SE traction - even on Google!
5: Image File Names: Accurately name your image files, and include keywords relevant to the page. WordPress allows you to upload media and retain the original files names even when auto-generating thumbnail images etc.
6: Image ALT Tags: Accurately describe your images using the Image ALT tag, and include keywords/phrases relevant to the page. WordPress Add Media tools allow you to add ALT text and captions, enabling inclusion of additional relevant text content. Used wisely, without spamming, it's another useful element.
7: Anchor Text: The words you use to link to other pages / sections of the site. WordPress Link Editor allows full control of anchor Text links, including the ability to specify "Hyperlink Title" which essentially works like Image ALT text - the title of the link pops up when the mouse pointer hovers over the link... Again, used wisely, its another useful SEO element.
8: CSS Dropdown Menus: Many of the new, highly professional WordPress CMS Themes utilise CSS dropdown menus, which is extremely important in aiding search engines to locate and index internal pages. This also facilitates Google's ability to pass Page Rank throughout the internal page structure!
9: Google SiteMaps: Another delightful WordPress plugin is the automatic Google Sitemap Generator! Once installed and configured, every new page, post or edit of a page or post automatically updates the sitemap.xml page!
10: RSS Feeds: WordPress RSS feeds are easily extended by installation of an onsite Feedburner email subscription service, where your posts and pages are automatically distributed to subscribers by email. Moreover, your Feedburner account and site feed gives your site a pipeline directly into the Google index! I regularly see WordPress posts that make it into Google Alerts distribution in less than 4 hours!
Friday, January 9, 2009
Top 10 Search Engine Method
1) Use a Keyword Rich Domain Name:-
It is commonly believed that if you include your keywords in your domain name like technologus.com it will really improve your rankings. This is not true. It is best to select a domain name that is short, easy to keep in mind and if likely includes your company name.
2) Google Partnership:
If you are forever approached by a company claiming to have a partnership with Google, run in the opposite direction. There is no such article as a "preferred" relationship with Google and in fact on Google's website it even states.
3) Meta Keyword Tag:-
It used to be that the Meta Keyword was given a lot of power in the early days of Search Engine Optimization, but people abused it and now it does very small. You may still want to comprise your keywords here, but know that it will not do a lot and in fact most search engines won't even check it.
4) Bold and Italicized Text:-
Adding weight to positive keywords like using bold or italics can make your text easier to scan for the reader if done properly, but has small to no achieve on your search engine ranking.
5) Content Length:-
There is no search engine rule stating that your content needs to be a specific number of words in order to get indexed. Any recommended length is more to assist the reader in understanding what you do than to aid the search engines.
6) Duplicate Content:-
Posting specific content like an article or blog entry on your site and then on another site will not get you penalized. In the search results, Google will recognize that the content is the same and only choose one of the pages to display, but it will not hurt your overall search engine ranking.
7) Avoid Flash:-
Any text that you place in Flash will not be readable by a search engine, but this doesn't mean you have to avoid flash altogether. You can still very successfully incorporate Flash into your site through rotating pictures or a header on the page. Just don't have an all Flash site or use a Flash intro if you are interested in increasing your search engine rankings.
8) Pay-Per-Click:-
Some say that using Pay-Per-Click will help your organic listing while others say it will hurt. Both are false. The fact is that Google has gone to great lengths to separate the two departments of organic and paid listings to a point where the two departments don't communicate or even sit at the same table for lunch.
9) Update the Site Frequently:-
Updating your site often is a good idea if you have something new to say. Just don't change around a few words to accommodate the search engines as that won't help your listing at all. Regularly adding legitimate content like articles, press releases and blog entries will help though.
10) Doorway Pages:-
Many companies will sell this idea of increasing your ranking by creating hundreds of one page sites loaded with keywords that link to you from various domains. This is considered spamming the search engine and is not recommended. If you properly optimize your site and focus on the correct way to get listed, you will improve your ranking much quicker than these doorway pages ever could.
It is commonly believed that if you include your keywords in your domain name like technologus.com it will really improve your rankings. This is not true. It is best to select a domain name that is short, easy to keep in mind and if likely includes your company name.
2) Google Partnership:
If you are forever approached by a company claiming to have a partnership with Google, run in the opposite direction. There is no such article as a "preferred" relationship with Google and in fact on Google's website it even states.
3) Meta Keyword Tag:-
It used to be that the Meta Keyword was given a lot of power in the early days of Search Engine Optimization, but people abused it and now it does very small. You may still want to comprise your keywords here, but know that it will not do a lot and in fact most search engines won't even check it.
4) Bold and Italicized Text:-
Adding weight to positive keywords like using bold or italics can make your text easier to scan for the reader if done properly, but has small to no achieve on your search engine ranking.
5) Content Length:-
There is no search engine rule stating that your content needs to be a specific number of words in order to get indexed. Any recommended length is more to assist the reader in understanding what you do than to aid the search engines.
6) Duplicate Content:-
Posting specific content like an article or blog entry on your site and then on another site will not get you penalized. In the search results, Google will recognize that the content is the same and only choose one of the pages to display, but it will not hurt your overall search engine ranking.
7) Avoid Flash:-
Any text that you place in Flash will not be readable by a search engine, but this doesn't mean you have to avoid flash altogether. You can still very successfully incorporate Flash into your site through rotating pictures or a header on the page. Just don't have an all Flash site or use a Flash intro if you are interested in increasing your search engine rankings.
8) Pay-Per-Click:-
Some say that using Pay-Per-Click will help your organic listing while others say it will hurt. Both are false. The fact is that Google has gone to great lengths to separate the two departments of organic and paid listings to a point where the two departments don't communicate or even sit at the same table for lunch.
9) Update the Site Frequently:-
Updating your site often is a good idea if you have something new to say. Just don't change around a few words to accommodate the search engines as that won't help your listing at all. Regularly adding legitimate content like articles, press releases and blog entries will help though.
10) Doorway Pages:-
Many companies will sell this idea of increasing your ranking by creating hundreds of one page sites loaded with keywords that link to you from various domains. This is considered spamming the search engine and is not recommended. If you properly optimize your site and focus on the correct way to get listed, you will improve your ranking much quicker than these doorway pages ever could.
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