Search engine optimization is perhaps the most important feature of website development. No matter how much you pay for a fantastic looking site, you can still have no visitors for it if you do not address the basic requirements of search engines. You can, of course, find visitors by paying to advertise on other websites, but this is an ongoing rate and as soon as you stop paying, the visitors stop coming.
Here a lot of different aspects to search engine optimization, but the following three policies will catch you off to a best start and save you a lot of time and money.
1 - Find it right from the start
If you build a website 1st and then try to deal with search engine optimization, you will face an uphill fight. This happens to lots of people because they often have not even heard of SEO until after they have built a site and found that no-one is visiting it. The most important thing you can do when developing a new site is to make in your SEO right from the start.
To be successful online, your website should be designed right from the begin with search engines in mind. This will rule the whole constitution of your site, the names and keywords you utilize for pages, the file names and alt text you select for images, the subjects you decide to cover on your site and even the whole theme of your website. Putting these things right afterwards is sometimes impossible, particularly if your site is not small.
There is one option open to you if you get that you have a site which you are happy with, apart from the fact that you have no visitors. In this condition it can be good to set up a new well optimized site which attracts lots of visitors and funnels them direct to your old site to deal with sales, etc.
2 - Study from Your Competition
When you know what keywords are most important for your website, check out which other sites are in the top ten positions for these phrases now. You need to analyze these sites carefully, because whatever they are doing is what you want to be doing too.
A best SEO tool will help you analyze your competing websites fast and easily, covering all the different aspects of your competitors, such as who is linking to them, what keywords they use on each page, keyword density, etc. A big part of why the other sites are at the top of the search engine results pages will be the sites who have added links to them. You require being able to fast assess all of these links and pick out the ones that are doing the most best in terms of adding Page rank, and mark those to find links for your own site.
3 - Automate as Much As You Can
The problem with SEO is that so much of it is a time consuming business. There are lots of separate jobs that each requires careful research and then many repeated actions on your part. I am thinking of keyword research and analysis, submission to directories, seeking link exchange partners, article submission, etc.
If you were to do all of these things yourself, it would take you forever just to deal with one website. The only way to build SEO tasks sensible is to automate as many of them as you can, using shortcuts wherever possible. This is what SEO tools are designed to do. You can find specialist packages and services to deal with link building, or directory submission, but a best SEO software package will deal with all of these together, making your SEO efforts much easier to manage and co-ordinate.
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